Global Brand Implementation Director

bdx; Franklin Lakes (NJ); On-site; USD 192,000 - 307,000; Full time

Benefits offered by this job

Annual Bonus

Discretionary LTI Bonus

Health benefits

Job summary

BD seeks a Director, Brand Implementation to lead enterprise branding strategy and governance across the organization. The role translates priorities into scalable systems, measures outcomes, and drives adoption worldwide.

The position collaborates with Marketing, Communications, Digital, HR, Operations, and Business Units to drive capability-building and transformational change that strengthens enterprise brand performance globally.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA preferred.

Responsibilities

• Define and own the enterprise brand implementation strategy and multi-year roadmap.
• Establish and lead global governance structures, standards, and operating models.
• Drive enterprise prioritization and investment decisions related to brand enablement and execution.
• Serve as a strategic advisor to leadership on brand adoption and implementation effectiveness.
• Lead enterprise capability-building initiatives, training programs, and change management strategies.
• Establish KPI frameworks and performance dashboards to measure business impact and value realization.
• Drive cross-functional alignment across marketing, communications, commercial, digital, operations, and business leadership teams.
• Sponsor transformational initiatives that enhance scalability, compliance, and execution excellence.
• Identify risks, opportunities, and continuous improvement initiatives across the enterprise.
• Lead and develop high-performing teams, external partners, and strategic vendor relationships.

Skills

Enterprise Leadership

Strategic Vision

Execution Excellence

Governance

Stakeholder Leadership

Influence Without Authority

Operational Rigor

Data-Driven Decision Making

Change Leadership

Education

Bachelor's degree

MBA preferred

Job description

BD seeks a Director, Brand Implementation to lead enterprise branding strategy and governance across the organization. The role translates priorities into scalable systems, measures outcomes, and drives adoption worldwide.

The position collaborates with Marketing, Communications, Digital, HR, Operations, and Business Units to drive capability-building and transformational change that strengthens enterprise brand performance globally.