Global Brand Growth VP | Strategy, Licensing & Partnerships

Marquee-Brands; New York (NY); On-site; USD 170,000 - 200,000; Full time

Benefits offered by this job

Healthcare benefits

Dental and vision coverage

Parental Leave

Paid vacation

Disability insurance

Life insurance

Pet Insurance

Bonus structure

Job summary

Marquee Brands in New York, NY seeks a VP, Brand Management to drive growth and global expansion across fashion and lifestyle brands, including BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, Bruno Magli, and Roots. This role blends strategic vision with hands-on leadership.

You will shape brand strategies, oversee licensing, partner management, and cross-functional teams to maximize EBITDA and long-term value while maintaining brand standards and collaboration across partners.

Qualifications

• 15+ years in a VP leadership role across buying, merchandising, brand management, or equivalent
• Track record of managing P&L and profitability
• Experience across multiple licensees and global markets
• Proven ability to coach and develop talent and lead cross-functional teams

Responsibilities

• Create and lead strategic brand direction aligned with identity and values
• Lead global growth strategy for the vertical and manage licensing partnerships
• Guide marketing and creative teams to deliver a unified brand voice
• Identify growth opportunities using market insights
• Oversee licensee partner management and forecast/budget accuracy
• Collaborate with business development on new licensing prospects
• Drive digital channel growth and cross-channel distribution
• Foster an inclusive, entrepreneurial team culture

Skills

Strategic thinking

Executive communication

Leadership

Cross-functional collaboration

Brand stewardship

Licensing strategy

Negotiation

Data-driven decision making

Global market insight

People development

Education

Bachelor’s Degree in Merchandising or Business Administration

Job description

Marquee Brands in New York, NY seeks a VP, Brand Management to drive growth and global expansion across fashion and lifestyle brands, including BCBG, Ben Sherman, Totes, Isotoner, Motherhood, A Pea in the Pod, Bruno Magli, and Roots. This role blends strategic vision with hands-on leadership.

You will shape brand strategies, oversee licensing, partner management, and cross-functional teams to maximize EBITDA and long-term value while maintaining brand standards and collaboration across partners.