Global Brand Director, Oncology

Bayer; Hanover Township (NJ); On-site; USD 150,000 - 200,000; Full time

Job summary

Bayer is seeking a Global Brand Director for Oncology to lead brand strategy and marketing initiatives. This role involves collaboration with product teams and cross-functional partners to drive successful commercialization of oncology products. Candidates should have strong marketing experience and excellent communication skills.

Qualifications

• Minimum: BS or BA required.
• Experience in global or regional marketing.
• Excellent communication skills in English.

Responsibilities

• Lead brand activity and strategy in global congresses.
• Champion global brand alignment by advising affiliates.
• Monitor and control brand budgets and forecasts.

Skills

Communication Skills

Collaboration

Cross-Functional Leadership

Education

BS or BA

PhD or MBA

Job description

Join to apply for the Global Brand Director, Oncology role at Bayer

1 day ago Be among the first 25 applicants

Join to apply for the Global Brand Director, Oncology role at Bayer

Get AI-powered advice on this job and more exclusive features.

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Global Brand Director, Oncology

The Global Brand Director, Oncology supports global product teams (PTs) with design and execution of the brand strategy to commercialize the Bayer PH portfolio of products.

The job holder will be accountable to support PT with world-class marketing capabilities that addresses, adapts, and shapes the pharmaceutical environment and that delivers real value for all stakeholders ultimately committed to deliver medicines to our patients in need.

This position provides an opportunity for an experienced Marketeer to establish themselves as a Global Brand Director, Oncology, depending on the missions. Working within the Product Team (PT), also collaborating closely with cross functional team members and key Markets (as defined by the PT) to ensure co-creation of the marketing strategy and tactics for successful commercialization of the asset as well as LCM strategies.

Your Tasks And Responsibilities

The primary responsibilities of this role, Global Brand Director, Oncology, are to:

Strategy

• Lead brand activity and strategy in selected global congresses;
• Support internal brand communications;
• Lead development of unbranded and branded key message framework, message architecture, and integrated brand communications strategy for future indications;
• Training guidance in collaboration with key markets to design training strategies / plans and support implementation;
• Drive implementation of branded campaign in line with the brand positioning.
  
  

Country Engagement

• Champion global brand alignment by advising affiliates on brand strategy;
• Lead the interface to markets for learning cycles and best practice sharing.
  
  

Global activation

• Develop, deliver and evaluate integrated omnichannel plan and promotional guidance across multiple channels incl. leading global external initiatives and events (e.g. congress);
• Lead development of Digital Health solutions that will drive differentiation and improve stakeholder’s experience;
• Support consolidation and interpretation of market understanding and competitive environment of the brand therapeutic landscape and implication on Brand development and messaging.
  
  

Project management

• Monitor, revaluate, and implement corrective measures to global deliverables using data-driven mindset;
• Monitor and control brand budgets, forecasts and expenses;
• Manages key agencies.
  
  

Who You Are

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

• Minimum: BS or BA;
• Experience and successful global or regional marketing experience required;
• Experience in managing external collaborations;
• Excellent Communication Skills – Written and Verbal English Language;
• Experience working in matrix-based teams. Strong collaboration/relationship-building skills and ability to engage across multiple functions;
• Demonstrated Cross-Functional Leadership Capabilities.
  
  

Preferred Qualifications:

• PhD, MBA, or advanced degree preferred;
• 3+ years International/Global Strategic Brand Management experience working in one of the key Therapy Areas preferred (CV, WH, Ophthalmology, Oncology);
• Experience commercializing in key PT markets preferred;
• Experience in customer facing position is a plus;
• Oncology experience is preferred.
  
  

This posting will be available for application until at least: June 6, 2025.

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

Location: United States : New Jersey : Whippany

Division: Pharmaceuticals

Reference Code: 846342

Contact Us

Email: [e-mail]

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Chemical Manufacturing, Pharmaceutical Manufacturing, and Biotechnology Research

Referrals increase your chances of interviewing at Bayer by 2x

Get notified about new Global Brand Director jobs in Whippany, NJ.

Senior Director, Creative Marketing & Strategy - The Orchard

New York, NY $160,000.00-$185,000.00 2 weeks ago

Director, Global Head of Brand Marketing - Facebook

New York, NY $227,000.00-$296,000.00 2 weeks ago

New York City Metropolitan Area 3 weeks ago

Director of Brand Partnerships, Events & PR - Iconic DTC Brand

New York, NY $100,000.00-$160,000.00 1 week ago

Director, Marketing Mainstream Chocolate Seasonal & Assorted

Senior Director of Digital - Vibrant Experiential Brand - NYC

New York, NY $70,000.00-$80,000.00 2 weeks ago

Senior Director, Creative Marketing & Strategy - The Orchard

New York, NY $188,000.00-$250,000.00 1 week ago

Director, Lifecycle & Retention Marketing

Director/Manager, Brand Marketing and Communications

New York City Metropolitan Area 1 day ago

Senior Director, Marketing & Communications

New York, NY $110,000.00-$125,000.00 5 days ago

New York, NY $165,000.00-$175,000.00 2 days ago

Senior Director, Integrated Marketing (Luxury)

Associate Director, Digital Marketing - Alamo

New York, NY $70,000.00-$80,000.00 2 weeks ago

Senior Director - Brand Marketing W and EDITION

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.