Global Brand & Digital Marketing Leader

Equinix; Denver (CO); Vor Ort; USD 254.000 - 381.000; Vollzeit

Zusammenfassung

Equinix, a global digital infrastructure leader, seeks a VP, Brand and Digital Marketing in Denver to own global brand strategy, identity, and storytelling. You will oversee Brand, Social, Content, Paid Media, and Web teams to shape a differentiated platform company narrative.

You will partner with Communications, Revenue Marketing, and Product & Technical Marketing to ensure brand-building aligns with demand generation, while adapting messaging for US markets and regional teams.

Qualifikationen

• Deep brand, content, and integrated marketing leadership in global, matrixed organizations, spanning editorial and corporate environments
• Track record building brand and thought leadership programs that measurably shifted market perception of a company or category
• Experience leading multi-disciplinary teams across brand, creative, social, content, paid media, and web
• Deep familiarity with enterprise technology markets (cloud, connectivity, AI, digital infrastructure)
• Proven partner to C-suite executives, analyst firms (Gartner, Forrester, IDC), and agencies
• Strategic narrative builder - architects the ideas that define categories, not just campaigns that describe products
• Editorial leader with exceptional writing judgment and a high quality bar across the content organization
• Executive influence - earns senior leaders' trust and shapes how they show up in market
• Commercially minded and analytical, connecting brand, content, and media spend to pipeline and differentiation
• Strong people leader and change agent across diverse creative disciplines

Aufgaben

• Own Equinix's global brand strategy, identity, and creative standards across markets
• Lead the creative and design function and steward brand health, awareness, and reputation metrics
• Commission original research and analyst-grade data for storytelling across channels
• Own global paid media strategy, budget allocation, and agency partnerships
• Drive measurable reach, efficiency, and pipeline contribution with clear attribution
• Lead the corporate web properties as a primary growth, conversion, and credibility channel
• Drive site strategy, UX, SEO/GEO, and performance optimization
• Own social channel strategy, content, and engagement across brand and marketing channels
• Work with AMER/EMEA/APAC leaders to localize narratives without fragmenting core positioning
• Lead and develop global teams across Brand, Social, Thought Leadership, Paid Media, and Web

Jobbeschreibung

Equinix, a global digital infrastructure leader, seeks a VP, Brand and Digital Marketing in Denver to own global brand strategy, identity, and storytelling. You will oversee Brand, Social, Content, Paid Media, and Web teams to shape a differentiated platform company narrative.

You will partner with Communications, Revenue Marketing, and Product & Technical Marketing to ensure brand-building aligns with demand generation, while adapting messaging for US markets and regional teams.