Global Brand & Digital Marketing Leader

Equinix; Bellevue (WA); Presencial; USD 254.000 - 382.000; Jornada completa

Descripción de la vacante

Equinix, the world’s digital infrastructure company, seeks a VP, Brand and Digital Marketing to own global brand strategy, identity, and paid media across markets. You will lead Brand, Social, Content, Paid Media, and Web teams, partnering with Communications and Revenue Marketing to align branding with demand generation.

Influence senior leadership and shape narratives at scale. The role requires deep experience in global brand leadership, enterprise tech markets, and executive collaboration,

Formación

• Deep brand, content, and integrated marketing leadership in global, matrixed organizations.
• Track record building brand and thought leadership programs that measurably shifted market perception of a company or category.
• Experience leading multi-disciplinary teams across brand, creative, social, content, paid media, and web.
• Deep familiarity with enterprise technology markets (cloud, connectivity, AI, digital infrastructure).
• Proven partner to C-suite executives, analyst firms (Gartner, Forrester, IDC), and agencies.

Responsabilidades

• Own Equinix's global brand strategy, identity, and creative standards, ensuring one consistent platform-company expression across every market and channel
• Lead the creative and design function and steward brand health, awareness, and reputation metrics
• Commission original research and analyst-grade data that fuels storytelling across owned, earned, and paid channels
• Maintain core messaging architectures and editorial standards that Sales, Marketing, and Demand-gen draw from
• Own global paid media strategy, budget allocation, and agency partnerships across digital and offline channels
• Drive measurable reach, efficiency, and pipeline contribution, with clear attribution on brand and demand investment
• Lead the corporate web properties as a primary growth, conversion, and credibility channel
• Drive site strategy, UX, SEO/GEO, and continuous performance optimization
• Own social channel strategy, content, and engagement across brand and marketing channels
• Partner closely with Communications/PR on narrative consistency, industry visibility, and analyst relations
• Comms leads external reputation, Company Narrative and media strategy; this role leads brand expression and content supply
• Work with AMER, EMEA, and APAC leaders to adapt global narratives locally without fragmenting core positioning
• Lead and develop global teams across Brand, Social, Thought Leadership, Paid Media, and Web, with clear succession and growth plans

Conocimientos

Brand leadership

Content strategy

Paid media

Web/SEO

Executive collaboration

Descripción del empleo

Equinix, the world’s digital infrastructure company, seeks a VP, Brand and Digital Marketing to own global brand strategy, identity, and paid media across markets. You will lead Brand, Social, Content, Paid Media, and Web teams, partnering with Communications and Revenue Marketing to align branding with demand generation.

Influence senior leadership and shape narratives at scale. The role requires deep experience in global brand leadership, enterprise tech markets, and executive collaboration,