Global Brand Copy Lead — Voice, Campaigns & Packaging

The Estée Lauder Companies; New York (NY); On-site; USD 88,000 - 144,000; Full time

Benefits offered by this job

Health insurance

Retirement plans

Paid leave

Job summary

Estée Lauder Companies’ Too Faced Global Creative team is seeking a Manager of Copy to bring the Too Faced voice to life across product, packaging, campaigns, digital, social and retailer storytelling. Working with the VP, Creative Director, you will craft witty, distinctive copy that communicates product benefits and supports business objectives.

The ideal candidate blends strong conceptual writing with versatility across naming, campaign language, packaging copy and social-first messaging.

Qualifications

• Minimum 5–7 years copywriting or brand writing experience.
• BA or BFA in Advertising, Communications, English, Journalism, Creative Writing or related field.
• Demonstrated ability to develop distinctive brand voice and consumer storytelling.

Responsibilities

• Develop copy across product launches, packaging, campaigns, digital, social and retailer materials.
• Partner with VP/Creative Director to evolve Too Faced tone of voice.
• Create product names, shade names, collection names and campaign lines.
• Write packaging copy that communicates product benefits with personality.
• Translate marketing strategy into concise, consumer-friendly language.
• Create copy for global brand decks, launch presentations and sell-in materials.
• Adapt messaging across digital, social, e-commerce, and retail while maintaining brand voice.
• Collaborate with cross-functional teams across regions and functions.
• Review regional copy for consistency with global messaging.

Skills

Copywriting

Brand voice

Social copy

Campaign language

Editing

Education

BA/BFA Advertising or related field

Tools

Figma

Job description

Estée Lauder Companies’ Too Faced Global Creative team is seeking a Manager of Copy to bring the Too Faced voice to life across product, packaging, campaigns, digital, social and retailer storytelling. Working with the VP, Creative Director, you will craft witty, distinctive copy that communicates product benefits and supports business objectives.

The ideal candidate blends strong conceptual writing with versatility across naming, campaign language, packaging copy and social-first messaging.