Global Brand & Content Strategy Lead

Taskrabbit; San Francisco (CA); Hybrid; USD 142,000 - 189,000; Full time

Benefits offered by this job

Health insurance

401k match

Flexible time off

Closure weeks

Product stipends

Wellness stipend

Education stipend

IKEA discounts

Job summary

Taskrabbit is seeking a Sr. Manager, Brand & Content to build and scale a global content engine and brand narrative across channels.

You will define what we say and how often we show up, partnering with Creative, PR, Social, Growth, CRM, SEO, and regional teams to ensure consistent storytelling that drives awareness and long-term demand. You will lead the messaging architecture, scale content formats, and own end-to-end campaigns with cross-functional teams, shaping Taskrabbit's presence in

Qualifications

• 7+ years in content strategy, brand marketing, or editorial roles.
• Deep understanding of content performance across platforms (YouTube, Instagram, TikTok).
• Experience building scalable content programs, not just campaigns.
• Strong storytelling with analytical rigor.
• Experience with cross-functional teams (creative, growth, product).
• Ability to translate brand positioning into actionable systems.
• Familiarity with SEO/AEO and content for search and AI discovery.
• Proven track record of originating campaign ideas and getting greenlit.

Responsibilities

• Own the Content Strategy & Narrative: Develop and evolve Taskrabbit’s global content strategy and editorial calendar anchored in brand positioning and life moments.
• Define content pillars, including tone and proof-point hierarchy, to balance functional authority with emotional storytelling.
• Translate the brand platform into a scalable content system across channels, audiences, and demographics.
• Ensure content is consistent, connected, and reinforces a unified narrative.
• Build the Messaging Architecture and Manage a Cross-Channel Content Engine: Translate brand positioning into a full messaging hierarchy for audiences; extend architecture for new categories, markets, or partnerships.
• Partner with channel leads to adapt content for platform-specific formats and audiences, maintaining always-on content programming.
• Partner with SEO/AEO teams to align content strategy with high-intent search and AI discovery opportunities.
• Champion the Brand through Campaign Development: Develop end-to-end process for larger campaigns and brand moments; generate concepts grounded in cultural moments; prototype and pitch multiple directions.
• Partner with Creative to Scale Production: Brief and develop scalable formats (video, social, editorial) and define repeatable systems; contribute to AI-enabled workflows.
• Measurement and Optimization: Define success metrics, analyze performance across channels, and refine strategy based on insights.

Skills

Brand strategy

Content strategy

Cross-channel content

Storytelling

Campaign development

Messaging architecture

Cross-functional leadership

Market awareness

Job description

Taskrabbit is seeking a Sr. Manager, Brand & Content to build and scale a global content engine and brand narrative across channels.

You will define what we say and how often we show up, partnering with Creative, PR, Social, Growth, CRM, SEO, and regional teams to ensure consistent storytelling that drives awareness and long-term demand. You will lead the messaging architecture, scale content formats, and own end-to-end campaigns with cross-functional teams, shaping Taskrabbit's presence in