Global Brand Activation Lead

Equinix; Denver (CO); On-site; USD 177,000 - 265,000; Full time

Benefits offered by this job

Competitive benefits

Employee assistance program

Job summary

Equinix is seeking a Senior Director of Brand Activation to own how the Equinix brand is executed across Global Marketing. You will standardize brand presence across Web, Social, Paid Media, Events, and partner programs, and oversee external creative resources.

You will lead AI-enabled brand operations, brand naming, and trademark governance while partnering with Communications, Legal, and Revenue Marketing to sustain brand consistency at scale.

Qualifications

• 10+ years in brand, creative, or integrated marketing, including global B2B leadership.
• Proven track record activating a brand across owned and paid channels, field programs, and live events.
• Hands-on experience managing agencies and external creative resources.
• Experience with naming and trademark work; ability to govern AI-enabled marketing workflows.

Responsibilities

• Own brand activation across Global Marketing and set standards for all channels.
• Translate brand strategy into activation plans for Web, Social, Paid Media and Events.
• Manage brand agency roster and external partners to brand standards and priorities.
• Design, deploy, and govern AI agents for brand operations and templates.
• Lead brand naming, trademark management, and company store governance.
• Collaborate with Communications, Legal, and Product Marketing across regions.

Skills

Brand strategy

Leadership

Agency management

AI in marketing

Cross-functional collaboration

Global B2B experience

Influence without authority

Tools

AI agents

Job description

Equinix is seeking a Senior Director of Brand Activation to own how the Equinix brand is executed across Global Marketing. You will standardize brand presence across Web, Social, Paid Media, Events, and partner programs, and oversee external creative resources.

You will lead AI-enabled brand operations, brand naming, and trademark governance while partnering with Communications, Legal, and Revenue Marketing to sustain brand consistency at scale.