Global Brand Activation & Digital Strategy Associate

Wella Company; New York (NY); Hybrid; USD 69,000 - 90,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays

Paid time off (PTO)

Disability insurance

Job summary

Wella Company is seeking an Associate Manager, Global Brand Activation & Digital Strategy for Prestige Care in New York, hybrid work with 3x on-site in NYC. You will drive global activation campaigns, own digital content deployment across paid media, CRM, SEO, and eCommerce, and ensure assets meet platform best practices.

You’ll partner with Brand Strategy, Creative, Social, and regional teams to shape social-first plans and translate ideas into channel-ready content that drives awareness,

Qualifications

• 3-5 years of experience in brand activation, digital marketing, content marketing, social media, eCommerce, or integrated marketing.

Responsibilities

• Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo.
• Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels.
• Contribute to campaign briefs, activation plans, content strategies, and channel recommendations.
• Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind.
• Support alignment of campaign execution across consumer and professional touchpoints.
• Own the execution and deployment of digital content across all campaign touchpoints.
• Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels.
• Manage content production, adaptation, approvals, and delivery to ensure assets are market-ready and on brand.
• Partner with creative and production teams to develop engaging, platform-optimized content that supports campaign objectives.
• Support in the development and delivery of global paid media asset toolkits.
• Helps translate campaign creative into full-funnel assets supporting awareness, consideration, conversion, and retention objectives.
• Ensure assets meet channel requirements and platform best practices.
• Serve as the primary owner of global website and eRetail content execution.
• Lead content deployment for innovation launches, campaign activations, and base business priorities.
• Manage website pages, launch content, product content, retailer assets, and support digital experiences.
• Partner with Digital and eCommerce teams to optimize content performance and user experience.
• Support development of CRM campaign content and customer journey communications.
• Coordinate SEO-focused content and articles that improve discoverability and traffic.
• Ensure CRM and SEO content align with broader campaign objectives and messaging.
• Partner with regional and local teams to support successful market activation.
• Deliver clear, activation-ready content toolkits and asset packages.
• Collaborate across Brand Strategy, Creative, Social, Influencer, Education and local market teams to ensure seamless execution.

Skills

Brand activation

Digital marketing

Content marketing

Social media

eCommerce

Integrated marketing

Job description

Wella Company is seeking an Associate Manager, Global Brand Activation & Digital Strategy for Prestige Care in New York, hybrid work with 3x on-site in NYC. You will drive global activation campaigns, own digital content deployment across paid media, CRM, SEO, and eCommerce, and ensure assets meet platform best practices.

You’ll partner with Brand Strategy, Creative, Social, and regional teams to shape social-first plans and translate ideas into channel-ready content that drives awareness,