Global Biopharma Segment Marketing Lead - Remote

Danaher; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Remote work

Health insurance

Paid time off

401(k) plan

Job summary

Beckman Coulter Life Sciences, a Danaher operating company, seeks a Senior Segment Marketing Manager to own global Biopharma GTM strategy, brand development, external expert networks, content strategy, and commercial enablement.

This role reports to the head of Biopharma product marketing and sits on the Global Strategic Marketing team, and is fully remote. You will build narratives, activate campaigns, and drive measurable funnel performance.

Qualifications

• Master’s degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or a related scientific discipline.
• 8+ years of experience in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
• Demonstrated experience in the Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing or related markets.
• Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
• Demonstrated success developing and commercializing go-to-market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives.

Responsibilities

• Own global Biopharma segment GTM strategy and priority setting.
• Build the BEC LS Biopharma brand and drive demand through campaigns and thought leadership.
• Develop external expert networks and advisory activities to inform strategy and content.
• Enable commercial teams with segment knowledge, value messaging, and tools for better conversions.
• Lead cross-functional go-to-market execution, measure performance, and adjust programs globally.

Skills

Strategic marketing

Segment marketing

Product marketing

Go-to-market

Commercial strategy

Global marketing

Cross-functional collaboration

Education

Master’s degree in Life Sciences or related

Job description

Beckman Coulter Life Sciences, a Danaher operating company, seeks a Senior Segment Marketing Manager to own global Biopharma GTM strategy, brand development, external expert networks, content strategy, and commercial enablement.

This role reports to the head of Biopharma product marketing and sits on the Global Strategic Marketing team, and is fully remote. You will build narratives, activate campaigns, and drive measurable funnel performance.