Biopharma Segment Marketing Lead - Remote

Danaher Corporation; United States; Remote; USD 130,000 - 160,000; Full time

Benefits offered by this job

Remote work option

401(k) plan

Medical/dental/vision insurance

Paid time off

Job summary

Beckman Coulter Life Sciences, a Danaher operating company, seeks a Senior Segment Marketing Manager to own global Biopharma GTM strategy, strengthen brand presence, and lead cross‑functional commercialization initiatives. You will build expert networks, develop customer‑facing content, enable sales teams, and measure performance across regions in a fully remote, global role with travel up to 35%.

Join a high‑impact team advancing life sciences with innovative go‑to‑market programs and

Qualifications

• Master’s degree in Life Sciences, Biotechnology, Bioprocessing, Marketing, Business, or related field.
• 8+ years in strategic marketing, segment marketing, product marketing, market development, commercial strategy, or related life sciences commercial roles.
• Demonstrated experience in Biopharma market, including customer workflows, applications, buying processes, and commercialization within bioprocessing, biologics, cell and gene therapy, analytical instrumentation, or related markets.
• Experience developing and executing customer insight programs, including Voice of Customer research, customer interviews, advisory boards, market research, and win/loss analysis.
• Demonstrated success developing and commercializing go‑to‑market strategies, value propositions, content strategies, sales enablement programs, and growth initiatives in a global B2B environment.

Responsibilities

• Own global Biopharma segment GTM strategy.
• Build a differentiated Biopharma brand and narrative across priority audiences.
• Develop and activate external expert networks and advisory collaborations.
• Enable commercial teams with segment knowledge, discovery questions, value messaging, and tools.
• Lead global cross‑functional go‑to‑market execution from opportunity definition to activation.
• Track awareness, engagement, funnel metrics, and revenue contribution; optimize programs.

Skills

Strategic marketing

Segment marketing

Product marketing

Go‑to‑market

Brand development

Sales enablement

Education

Master’s degree

Job description

Beckman Coulter Life Sciences, a Danaher operating company, seeks a Senior Segment Marketing Manager to own global Biopharma GTM strategy, strengthen brand presence, and lead cross‑functional commercialization initiatives. You will build expert networks, develop customer‑facing content, enable sales teams, and measure performance across regions in a fully remote, global role with travel up to 35%.

Join a high‑impact team advancing life sciences with innovative go‑to‑market programs and