Global B2B Growth & Demand Gen Leader

Flight Centre Careers Job Listings; Massachusetts; On-site; USD 126,000 - 140,000; Full time

Benefits offered by this job

Travel perks/discounts

Health & Wellness programs

401k with partial match

Tuition Reimbursement Program

Employee Share Plan

Job summary

Flight Centre Travel Group USA is seeking a strategic Manager, Growth & Demand Generation (B2B) to lead full-funnel marketing programs across a global portfolio. You will align digital strategy, automation, paid media, SEO, CRO, and analytics to drive qualified pipeline and revenue.

Lead and mentor a cross-brand team while shaping growth across regions. The role emphasizes collaboration, data-driven decision making, and measurable business outcomes, with a focus on scalable demand engines and

Qualifications

• 10+ years of experience in demand generation and/or digital marketing within B2B services or hybrid technology-service organizations.
• 5+ years of leadership experience in marketing, ideally within a shared services or multi-brand environment.
• Strong understanding of B2B buyer journeys, lifecycle marketing, lead scoring, and sales alignment.
• Certifications in platforms such as Google, Meta, and LinkedIn are highly desirable.

Responsibilities

• Lead scalable B2B demand generation strategies aligned to revenue objectives.
• Provide strategic guidance to regional and brand marketing teams on campaign planning and activation.
• Design and manage end-to-end digital campaigns across paid search, social, programmatic, email, and websites.
• Drive MQL/SQL generation, pipeline growth, campaign ROI, and overall marketing performance.
• Oversee paid media programs including Google Ads, LinkedIn, Search, and retargeting initiatives.
• Lead testing, optimization, and performance improvements using data-driven decisions.
• Collaborate with sales and marketing stakeholders to establish lead scoring and lifecycle management.

Skills

Demand generation

Digital marketing

B2B marketing

Marketing analytics

Lead nurturing

Marketing automation

SEO

PPC / paid media

Leadership

Cross-functional collaboration

Education

Bachelor's Degree in Business / Marketing

Tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Flight Centre Travel Group USA is seeking a strategic Manager, Growth & Demand Generation (B2B) to lead full-funnel marketing programs across a global portfolio. You will align digital strategy, automation, paid media, SEO, CRO, and analytics to drive qualified pipeline and revenue.

Lead and mentor a cross-brand team while shaping growth across regions. The role emphasizes collaboration, data-driven decision making, and measurable business outcomes, with a focus on scalable demand engines and