Global B2B Google Ads Specialist — Lead Gen Pro

The Global Talent Co.; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

The Global Talent Co. is seeking a hands-on Paid Search Specialist to build and optimize Google Ads campaigns that generate high-quality B2B leads across international markets.

You will own high-intent search campaigns and collaborate with Creative and Growth teams to improve performance in a remote-first environment. Responsibilities include end-to-end campaign management, keyword and bid strategy, testing new platforms, and delivering data-driven optimization.

Qualifications

• 3-6 years hands-on experience managing Google Ads (Paid Search).
• Proven experience running B2B paid media campaigns focused on lead generation and performance marketing.
• Experience across multiple international markets or global audiences.
• Strong understanding of keyword research, match types, bidding strategies, and conversion optimization.
• Experience with acquiring high-quality candidates through paid search.

Responsibilities

• Plan, manage, and optimize Google Ads campaigns and support paid media across Meta and LinkedIn.
• Own keyword strategy, bidding strategies, match types, and search intent optimization to drive lead acquisition.
• Test and experiment with Reddit, X (Twitter), and TikTok advertising.
• Manage full lifecycle of paid campaigns: targeting, briefs, testing, optimization, reporting and improvements.
• Collaborate with Creative and Content teams to develop high-performing ad creatives.
• Monitor performance using CPL, CPA, ROAS, and conversion rates, and optimize accordingly.
• Analyze data to turn insights into actionable recommendations to improve efficiency.
• Remain up-to-date on platform updates, advertising trends and best practices.
• Continuously A/B test headlines, creatives, landing pages, audiences, and CTAs to maximize conversions.
• Build and maintain performance dashboards and communicate insights to leadership.

Skills

Google Ads management

Lead generation

International markets

Performance marketing

Data-driven optimization

Tools

Google Analytics

Looker Studio

Mixpanel

GA4

Job description

The Global Talent Co. is seeking a hands-on Paid Search Specialist to build and optimize Google Ads campaigns that generate high-quality B2B leads across international markets.

You will own high-intent search campaigns and collaborate with Creative and Growth teams to improve performance in a remote-first environment. Responsibilities include end-to-end campaign management, keyword and bid strategy, testing new platforms, and delivering data-driven optimization.