Global B2B Campaign Architect

Institutional Shareholder Services; Washington (Washington County); On-site; USD 80,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, and Vision coverage

401(k) with company match

Hybrid working options

Flexible time off

Job summary

Institutional Shareholder Services is seeking a Marketing Campaign Manager to join our Global Marketing team in Washington, DC. The role focuses on planning, executing, and optimizing integrated marketing campaigns across global markets, driving brand awareness, engagement, and lead generation.

The position is an individual contributor role with potential future supervisory responsibilities, requiring 6–8+ years in B2B or professional services marketing and hands-on experience with marketing

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 6-8+ years of experience in B2B and/or professional services industry marketing.
• Hands-on experience with marketing automation platforms such as HubSpot and digital campaigns.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across multiple channels.
• Develop campaign timelines, workflows, and project plans to ensure timely delivery.
• Coordinate campaign execution across multiple business lines and global regions.
• Support lead generation, lead nurturing, client engagement, and retention objectives.
• Own the execution of email campaigns and lead nurturing programs using HubSpot or similar platforms.
• Build segmentation, deployment, testing, and automated workflows; monitor performance.
• Lead the planning and execution of webinars, conferences, and industry events.
• Collaborate with product, advisory teams, and agencies to develop campaign assets.

Skills

Campaign management

Multichannel marketing

Email marketing

Project management

Analytics

Communication

Stakeholder management

Microsoft Office

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

Job description

Institutional Shareholder Services is seeking a Marketing Campaign Manager to join our Global Marketing team in Washington, DC. The role focuses on planning, executing, and optimizing integrated marketing campaigns across global markets, driving brand awareness, engagement, and lead generation.

The position is an individual contributor role with potential future supervisory responsibilities, requiring 6–8+ years in B2B or professional services marketing and hands-on experience with marketing