B2B Audience Growth & Advocacy Lead

Corporate Travel Management Limited; United States; Hybrid; USD 85,000 - 105,000; Full time

Benefits offered by this job

Company Paid Life & AD&D Insurance

Company Paid Short-Term Disability

401(k) Retirement Plan with match

Paid Holidays and generous PTO

Job summary

Corporate Travel Management Limited is seeking a proactive B2B marketer to run advocacy programs, expand executive and customer voices, and amplify CTM’s strategic narratives across external channels. You’ll build scalable frameworks, drive partnerships, and create content distribution plans to boost credibility and market influence.

You will collaborate with content and marketing teams to extend CTM’s reach beyond owned channels, leveraging AI tools and data-driven insights to optimize

Qualifications

• Bachelor’s degree in marketing, communications, public relations, business, or related field or relevant experience.
• Demonstrated experience growing audience engagement across social, digital, and professional channels.
• Experience managing executive advocacy, employee advocacy, or community-building initiatives.
• Experience interpreting audience and engagement data to inform strategic recommendations.
• Travel industry experience preferred.

Responsibilities

• Develop executive, employee and customer advocacy programs aligned to CTM's strategic priorities.
• Increase the visibility of CTM executives, subject matter experts and customer voices across external channels.
• Create scalable frameworks that encourage employee participation and thought leadership.
• Support initiatives that strengthen CTM's reach, credibility and presence beyond owned channels.
• Develop distribution and amplification plans for campaigns, research, webinars, events and strategic content.
• Repurpose content into channel-specific formats across social, digital, community and media platforms.
• Identify opportunities for external amplification through partners, guest contributions, syndication and industry publications.
• Support speakers, contributors and stakeholders with briefing materials and promotional activities.
• Build CTM's presence across industry communities, associations, professional networks and influencer ecosystems.
• Identify opportunities to increase visibility among buyers, consultants, analysts and industry stakeholders.
• Support engagement around industry events, market trends and emerging conversations.
• Develop relationships with relevant external communities and industry groups.
• Develop visibility plans that position CTM leaders as trusted industry voices.
• Identify opportunities for speaking engagements, podcasts, webinars, interviews and external commentary.
• Support executive presence across key professional and social platforms.
• Translate strategic narratives into content that drives engagement, credibility and influence.
• Monitor audience growth, engagement, advocacy participation, referral traffic, external mentions and share of voice.
• Evaluate amplification performance and identify opportunities to expand reach and influence.
• Provide insights and recommendations to improve visibility, engagement and discoverability.
• Report on program performance, audience growth and market impact.
• *Domestic and global travel may be a requirement for this position. An accommodation may be considered under the American with Disabilities Act but a bona fide reason must exist. The company will engage in the interactive process as necessary.

Skills

B2B growth

Executive advocacy

Employee advocacy

Social media strategy

AI tools experimentation

Stakeholder management

Analytics & metrics

Project management

Communication skills

Education

Bachelor's degree in marketing or related field

Experience growing audience engagement across digital channels

Experience managing advocacy initiatives

Travel industry experience preferred

Tools

LinkedIn

Microsoft Office

AI tools

Job description

Corporate Travel Management Limited is seeking a proactive B2B marketer to run advocacy programs, expand executive and customer voices, and amplify CTM’s strategic narratives across external channels. You’ll build scalable frameworks, drive partnerships, and create content distribution plans to boost credibility and market influence.

You will collaborate with content and marketing teams to extend CTM’s reach beyond owned channels, leveraging AI tools and data-driven insights to optimize