Global ASO & CRO Lead - Mobile Gaming

OpenKrill; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Openkrill is seeking an ASO Manager to own and scale their global store presence across their BIG games portfolio. This 12-month freelance engagement offers a hands-on role with end-to-end ownership of App Store, Google Play, Samsung Galaxy Store, and Microsoft Store performance to drive organic growth and maximize conversions worldwide.

You will work closely with UA and Product to ensure full-funnel alignment, test hypotheses, refine metadata, and build AI-assisted workflows to improve keyword

Qualifications

• 4+ years hands-on ASO experience in mobile gaming.
• Proven growth in store visibility, rankings and organic conversion.
• Strong analytics mindset with creative storytelling for assets.
• Experience with platform programs and localization is a plus.

Responsibilities

• Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store and Microsoft Store.
• Build and prioritize a continuous CRO testing backlog (A/B tests, store-page experiments).
• Lead store page localization and culturalization for key markets.
• Shape a franchise-level store identity across the entire portfolio.
• Track platform releases and manage participation in growth programs.
• Monitor store algorithm changes and adjust metadata to protect organic traffic.
• Drive keyword research and metadata creation tailored to each store and market.
• Collaborate with UA and Product for full-funnel alignment and roadmap updates.
• Own KPI reporting, identify optimization opportunities, and surface insights.
• Lead sentiment analysis and review management; explore AI tools to enhance ASO workflows.

Skills

ASO strategy

CRO testing

Keyword research

AI-driven workflows

Analytics

Tools

AppTweak

Sensor Tower

SplitMetrics

Job description

Openkrill is seeking an ASO Manager to own and scale their global store presence across their BIG games portfolio. This 12-month freelance engagement offers a hands-on role with end-to-end ownership of App Store, Google Play, Samsung Galaxy Store, and Microsoft Store performance to drive organic growth and maximize conversions worldwide.

You will work closely with UA and Product to ensure full-funnel alignment, test hypotheses, refine metadata, and build AI-assisted workflows to improve keyword