Global Artist Marketing Manager

Google LLC; New York (NY); On-site; USD 219,000 - 305,000; Full time

Job summary

Google LLC is hiring a Group Marketing Manager for Artist and Industry Marketing at YouTube in New York. This role leads global artist campaigns, collaborates with the Music team and cross-functional partners, and builds data-driven communications to shape industry perception and viewer growth.

The position focuses on scaling marketing programs for artists and the music ecosystem, with emphasis on leadership, strategy, and high-impact partnerships across B2B and B2C channels.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 13 years of marketing experience in music-related fields.
• 5 years in people management.
• Experience with end-to-end B2B and B2C marketing.
• Experience leading cross-functional projects.

Responsibilities

• Oversee comprehensive planning, strategy and execution of global Artists and Industry marketing programs and campaigns to drive user engagement.
• Define the strategic roadmap, go-to-market plan and growth strategies for our Artist and Industry partners. Turn industry-wide problems into compelling insights, and influence product roadmap.
• Navigate complex stakeholder networks and manage collaboration with senior executives from the Music team (e.g., Product, Engineering, UX, Partnerships).
• Develop positioning, messaging and build data-led proof points to communicate YouTube’s value to the Music Industry through scaled and high-touch comms.
• Develop, manage, and lead a team of marketers. Model behaviors and build an organization that values, respects, and taps into different backgrounds and perspectives.

Skills

Music marketing

People management

Full-funnel marketing

B2B/B2C marketing

Cross-functional teams

Education

Bachelor's degree

Job description

Google LLC is hiring a Group Marketing Manager for Artist and Industry Marketing at YouTube in New York. This role leads global artist campaigns, collaborates with the Music team and cross-functional partners, and builds data-driven communications to shape industry perception and viewer growth.

The position focuses on scaling marketing programs for artists and the music ecosystem, with emphasis on leadership, strategy, and high-impact partnerships across B2B and B2C channels.