Senior Global Events Lead for Brand Experiences

Google; New York (NY); On-site; USD 171,000 - 247,000; Full time

Benefits offered by this job

Equity

Bonus target

Benefits

Job summary

Google’s Events and Experiences team seeks a Senior Event Marketing Manager to lead high-profile moments such as YouTube Brandcast. You will collaborate across teams to deliver unforgettable brand experiences, guiding budgets, agencies, creators, and talent to drive measurable business results.

You will operate at the intersection of live entertainment, digital culture, and commercial marketing, shaping events that reflect YouTube’s brand strategy and product stories.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in events marketing.
• Experience working cross-functionally with various stakeholders and teams.
• Experience managing external creative, production, or experiential agencies and vendor ecosystems.

Responsibilities

• Lead the goal, planning, and execution for marquee YouTube flagship events (including Brandcast), aligning event objectives with broader business priorities and YouTube brand strategy.
• Drive breakthrough experiential design, spatial branding, interactive product demos, and VIP hospitality activations that capture the cultural zeitgeist of the YouTube creator economy.
• Direct and inspire top creative, production, technical, and experiential agencies. Author Statements of Work (SOWs), negotiate Master Service Agreements (MSAs), enforce SLAs, and hold external partners to the highest standards of craft and operational excellence.
• Manage project budgets with fiscal forecasting, vendor reconciliations, and resource allocation. Define success metrics, lead post-event ROI analyses, and present actionable insights to executive leadership.
• Establish robust contingency plans, live show run-downs, and protocol risk mitigations for high-visibility live broadcasts and multi-thousand-attendee venues.

Skills

Event marketing experience

Cross-functional collaboration

Vendor management

Education

Bachelor's degree or equivalent practical experience

Job description

Google’s Events and Experiences team seeks a Senior Event Marketing Manager to lead high-profile moments such as YouTube Brandcast. You will collaborate across teams to deliver unforgettable brand experiences, guiding budgets, agencies, creators, and talent to drive measurable business results.

You will operate at the intersection of live entertainment, digital culture, and commercial marketing, shaping events that reflect YouTube’s brand strategy and product stories.