Global AI Product Marketing Lead

Razer Inc.; Irvine (CA); On-site; USD 94,000 - 158,000; Full time

Job summary

Razer Inc. is seeking a Global Product Marketing professional for AI Systems to own product marketing strategy and execution across AI laptops, desktops, and workstations.

You will develop positioning, messaging, and go-to-market plans, collaborating with Product Management, Regional Marketing, Sales, and Creative to drive launches and sustained performance. The role requires strong writing and design direction, experience with global plans, and the ability to localize core positioning across

Qualifications

• 5+ years in a similar product marketing role.
• Experience developing and overseeing global marketing plans.
• Experience with PC/consumer electronics sales channels (retail, direct, online, distribution).
• Ability to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed global marketing plans and articulated strategy for success.

Responsibilities

• Develops and drives global marketing plans for assigned AI system product lines across consumer and edge Pro segments.
• Owns positioning, messaging, and value proposition development for products.
• Develops launch plans and drives execution with internal stakeholders and regional teams.
• Translates AI capabilities into clear, benefit-led messaging validated with engineering.
• Prepares marketing assets for sales and communications channels (briefs, battlecards, decks, narratives).
• Drives creative strategy including packaging, advertising, web content, merchandising, and promotions.
• Tracks market, pricing, competitor activity, and campaign effectiveness; reports findings.

Skills

Marketing experience

Global marketing

Communication skills

Independent worker

Tools

Microsoft Office

Job description

Razer Inc. is seeking a Global Product Marketing professional for AI Systems to own product marketing strategy and execution across AI laptops, desktops, and workstations.

You will develop positioning, messaging, and go-to-market plans, collaborating with Product Management, Regional Marketing, Sales, and Creative to drive launches and sustained performance. The role requires strong writing and design direction, experience with global plans, and the ability to localize core positioning across