Global AI-Driven Campaigns Leader

Harvey; New York (NY); On-site; USD 196,000 - 270,000; Full time

Job summary

Harvey is seeking an Integrated Campaigns Lead to shape Harvey's global go-to-market strategy for enterprise software and AI-enabled marketing. You will define priority audiences, craft differentiated messaging, and design programs that build awareness, engagement, and revenue across regions.

In this strategic player-coach role, you’ll orchestrate digital, social, events, and field marketing, build a scalable operating model, and lead a team of marketers to drive pipeline and ROI while advancing

Qualifications

• 8+ years of B2B marketing experience, including ownership of integrated campaigns, demand generation, or go-to-market programs.
• Proven track record building and scaling teams, programs, or operating models.
• Experience hiring, developing, and retaining high-performing marketers.
• Strong business instincts linking marketing decisions to pipeline, revenue, ROI.
• Exceptional messaging and positioning judgment.
• Cross-functional influence across digital, social, communications, events, partnerships.
• Hands-on AI experience integrated into marketing campaigns.
• Player-coach style, able to set strategy and also dive into dashboards.
• Comfort with ambiguity and scaling Harvey’s growth.

Responsibilities

• Set Harvey's global integrated campaign strategy and define audiences.
• Develop messaging rooted in research and evidence to build credible narratives.
• Translate priorities into market-facing programs with Product, Sales, and leaders.
• Orchestrate the full marketing system across channels into global campaigns.
• Build KPIs, dashboards, attribution signals, and operating cadence.
• Design the campaign function and hire/develop marketers into owners.
• Raise the creative and strategic bar for campaign thinking and execution.
• Build an AI-native campaign engine to improve research, creative, and performance.

Skills

B2B marketing

Campaign leadership

Team building

Commercial judgment

Positioning & messaging

Cross-functional influence

AI fluency

Player-coach leadership

Ambiguity tolerance

Job description

Harvey is seeking an Integrated Campaigns Lead to shape Harvey's global go-to-market strategy for enterprise software and AI-enabled marketing. You will define priority audiences, craft differentiated messaging, and design programs that build awareness, engagement, and revenue across regions.

In this strategic player-coach role, you’ll orchestrate digital, social, events, and field marketing, build a scalable operating model, and lead a team of marketers to drive pipeline and ROI while advancing