Global ABM Programs Lead (Agency & Ops)

Amazon; Santa Monica (CA); On-site; USD 118,000 - 160,000; Full time

Job summary

Amazon Web Services (AWS) ABM Solutions & Implementation team seeks a Sr. Marketing Manager to own and scale the ABM Agency Support operating model. Lead the full lifecycle of 3P Digital Shared Services, expanding global coverage and defining strategy, SLAs, and resources with cross-functional partners.

You will drive continuous improvement, partner management, and KPI reporting to optimize ABM programs across geos, focusing on scalable workflows and high-impact customer campaigns.

Qualifications

• 6+ years of professional non-internship marketing experience.
• Experience driving direction and alignment with large cross-functional teams and agency partners.
• 6+ years of developing and managing acquisition marketing or channel programs experience.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.

Responsibilities

• Own the end-to-end ABM Digital Shared Services operating model, managing the full lifecycle from intake to delivery to continuous improvement. Define the program strategy, measurement framework, and success criteria with limited guidance.
• Implement continuous improvements to intake processes, SLA tracking, escalation paths, and capacity planning utilizing AI-based tools.
• Drive agency relationship management and performance optimization — own the day-to-day partnership with agency vendors, conduct regular performance reviews, and negotiate scope/resource adjustments as demand evolves.
• Scale support to new use cases and capabilities as the ABM toolkit expands. Define SOPs, train agency resources, and ensure quality standards are maintained.
• Expand the agency support model to cover the Global content and creative agency program — including content development, localization, and creative services for ABM marketers across all Geos.
• Build mechanisms for cross-functional coordination with ABM marketers, Geo ABM leads, Industry teams, and IDC stakeholders.

Skills

Marketing experience

Cross-functional collaboration

Acquisition marketing

Campaign management

Global campaigns

Time-zone aware

Tools

Excel

Tableau

Job description

Amazon Web Services (AWS) ABM Solutions & Implementation team seeks a Sr. Marketing Manager to own and scale the ABM Agency Support operating model. Lead the full lifecycle of 3P Digital Shared Services, expanding global coverage and defining strategy, SLAs, and resources with cross-functional partners.

You will drive continuous improvement, partner management, and KPI reporting to optimize ABM programs across geos, focusing on scalable workflows and high-impact customer campaigns.