CRM Campaign Operations Specialist

Apple Inc.; Cupertino (CA); On-site; USD 150,000 - 226,000; Full time

Job summary

Apple Inc. is seeking a CRM Campaign Operations Specialist to manage Worldwide campaigns for Product Marketing and Retail. You will identify opportunities to engage customers with personalized messages while upholding user privacy and data governance.

Join Apple's Customer Database Marketing team to shape systems and strategy behind customer journeys. You will translate business priorities into working capabilities, collaborate across teams, and help ensure campaigns run smoothly with high

Qualifications

• 4+ years in marketing campaign operations using CRM/ESP platforms.
• Experience with complex audience segmentation and audit documentation.
• Strong SQL and database skills (Snowflake, Vertica).
• Detail-oriented with high quality standards.
• Able to manage multiple projects in a fast-paced environment.

Responsibilities

• Translate requirements into platform priorities for marketing data infrastructure.
• Evaluate solutions and drive roadmap from strategy to execution.
• Build processes and controls to keep data accurate and secure.
• Partner cross-functionally across initiatives and align stakeholders.
• Lead or participate in UAT for new systems.
• Investigate issues and drive process improvements.

Skills

Campaign operations

CRM automation

Audience segmentation

SQL

Snowflake

Vertica

Braze

Oracle Responsys

Salesforce Marketing Cloud

Tools

Braze

Oracle Responsys

Salesforce Marketing Cloud

Job description

At Apple, great ideas have a way of becoming outstanding products, services and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you can accomplish! If you're excited about creating compelling products and ready to join an amazing team we want to hear from you.We're seeking a CRM Campaign Operations Specialist to conduct Worldwide campaigns on behalf of Product Marketing and Retail. In this role, you will identify opportunities to engage and send relevant, personalized messages to customers to increase acquisition and engagement with an eye on user privacy.

Description

Join Apple's Customer Database Marketing team, where you'll shape the systems and strategy behind how we understand and connect with customers across their journey. You'll bring creative problem-solving to real constraints - balancing ambition with resource and platform realities - while building the roadmap that turns business priorities into working capabilities.

Responsibilities

• Translate requirements from diverse customer journey use cases into clear platform capability priorities, continually sharpening Apple's marketing data infrastructure.
• Evaluate and recommend solutions, then drive the roadmap from strategy through execution.
• Build and maintain the processes, procedures, and controls that keep data accurate and systems reliable - all while upholding privacy and security standards.
• Partner cross-functionally, representing CDM in shared initiatives and aligning stakeholders around common goals.
• Lead or participate in User Acceptance Testing (UAT) for new system development and enhancements.
• Dig into issues as they arise and turn findings into concrete process improvements.

Minimum Qualifications

• 4+ years experience in marketing campaign operations, particularly in building automation flows with CRM or ESP platforms (ie. Braze, Oracle Responsys, Salesforce Marketing Cloud).
• Solid experience with complex audience segmentation, audit documentation.
• Advanced proficiency with SQL, Snowflake procedures & Vertica DBMS.
• Proven experience driving excellence to deliver projects with high attention to detail and quality.
• Able to balance multiple projects concurrently and enjoy a fast paced, evolving environment.

Preferred Qualifications

• Capacity to break down complexities with the ability to think clearly, with a strategic mindset to help make informed decisions.
• 2+ years of experience writing requirements, acceptance criteria, test suites for new features / enhancements.
• Ability to apply statistical weighting and sampling techniques to improve outcomes and results
• Proven marketing expertise obsessing on the customer experience.
• Willingness to take action, be resourceful, cut through ambiguity, and remove roadblocks.
• Proficient in Excel / Numbers and Tableau dashboarding techniques.
• Excellent organization, communication and problem-solving skills.
• A passion for Apple products and services and a deep familiarity with the Apple ecosystem of services and hardware.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here - in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong. Learn about accessibility in Apple's workplace Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.