German Copywriter - FTC

Gymshark; United States; On-site; USD 60,000 - 78,000; Full time

Benefits offered by this job

Performance-based bonus

Healthcare benefit

25 days holiday

Pension scheme

Flexible benefits

Employee discount

Wellbeing support

Family leave

Life Assurance

Job summary

Gymshark in the United States seeks a German copywriter to bring authentic German-language messaging to campaigns and brand communications. You will adapt content for German-speaking audiences while ensuring consistency with the global voice, and work closely with English-language teams on cross-market campaigns.

The role emphasizes storytelling, language craftsmanship and a proactive approach to evolving our German-speaking brand presence. Flexible working is considered for the right candidate.

Qualifications

• Native-level or fluent German language skills.
• Strong written and verbal English communication skills.
• Experience creating copy, storytelling or content for a defined audience.

Responsibilities

• Create engaging, high-quality copy across campaigns and core brand communications.
• Adapt and localise content for German-speaking audiences while maintaining brand consistency.
• Collaborate closely with English-speaking copywriters and creative teams on global campaigns.
• Apply brand tone of voice effectively to inspire, inform and engage customers.
• Produce compelling copy that reflects the brand's vision, values and personality.
• Work with stakeholders across the business to support product and brand storytelling.
• Identify opportunities to enhance and evolve brand communications within German-speaking markets.
• Take ownership of creative campaign copy and contribute innovative ideas.
• Research, develop and refine content that delivers strong audience engagement.
• Continuously develop your writing expertise and understanding of marketing trends and consumer behaviour.

Skills

German fluency

English proficiency

Copywriting experience

Editing & proofreading

Marketing principles

Collaboration across teams

Creative thinking

Attention to detail

Brand voice adaptation

Job description

OVERVIEW:

10-12 Month Fixed Term Contract.

Words have power. They inspire, connect, motivate and build communities. As a German Copywriter, you'll play a key role in bringing our brand voice to life across German-speaking markets, ensuring every message feels authentic, engaging and true to our identity.

You’ll work closely with creative teams and fellow copywriters to craft compelling content that resonates with audiences, from high-impact campaign messaging to everyday brand communications. This is an opportunity to shape how our brand is experienced by millions of customers while helping to evolve and strengthen our voice in German-speaking territories.

We’re looking for someone who is passionate about language, storytelling and creating meaningful connections through words. If you’re a creative thinker with an eye for detail and a love of impactful copy, we’d love to hear from you.

WHAT YOU'LL BE DOING

• Create engaging, high-quality copy across campaigns and core brand communications.


• Adapt and localise content for German-speaking audiences while maintaining brand consistency.


• Collaborate closely with English-speaking copywriters and creative teams on global campaigns.


• Apply brand tone of voice effectively to inspire, inform and engage customers.


• Produce compelling copy that reflects the brand's vision, values and personality.


• Work with stakeholders across the business to support product and brand storytelling.


• Identify opportunities to enhance and evolve brand communications within German-speaking markets.


• Take ownership of creative campaign copy and contribute innovative ideas.


• Research, develop and refine content that delivers strong audience engagement.


• Continuously develop your writing expertise and understanding of marketing trends and consumer behaviour.

WHAT YOU'LL NEED

Essential Criteria:

• Native-level or fluent German language skills.


• Strong written and verbal English communication skills.


• Experience creating engaging copy, storytelling or content for a defined audience.


• Excellent writing, editing and proofreading abilities with exceptional attention to detail.


• The ability to balance proactive content development with reactive business needs.


• A good understanding of marketing principles and content performance.


• A genuine passion for language, communication and the power of words.


• Strong collaboration skills with the ability to work effectively across teams.


• Creativity, curiosity and a desire to continually improve and develop.


• A proactive, positive and authentic approach to work.

CLOSING DATE: MONDAY 7TH SEPTEMBER

LOCATION: We are happy to consider office locations; Solihull and London with flexible working.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If you’d like to request a reasonable adjustment please email [e-mail].

ABOUT US.

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. It’s what we want for our community, and our team. A team that’s growing rapidly around the world. A collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

THE PERKS.

Standard benefits include:

• Performance-based Bonus opportunity


• Funded Healthcare benefit


• 25 days holiday, additional day for your birthday & Bank Holidays


• Contributory Employer pension scheme


• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading


• Gymshark Employee Discount & long service awards


• Access to High Street cashback and discounts


• Financial, Physical and Mental Wellbeing Support


• Enhanced Family Leave package


• Life Assurance

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC)


• Onsite lunch provision & coffee bars


• EV charge points available

Office location specific benefits include (LDN):

• Funded multi-site fitness membership

Note:

The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.