Georgia Transportation Marketing Manager

Fashion Institute of Design & Merchandising; Atlanta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Georgia Transportation Marketing Manager to lead a marketing team dedicated to enhancing transportation programs. In this role, you will hire and develop talent while overseeing the creation of compelling proposals and marketing materials. Your expertise in sales strategies and exceptional communication skills will drive business development efforts. Join a forward-thinking organization that values diversity and inclusion, and be part of a collaborative culture that empowers you to make a significant impact in your community and beyond.

Qualifications

• 8+ years of relevant industry experience required.
• Proven ability to motivate and inspire teams effectively.

Responsibilities

• Lead and supervise marketing teams for transportation programs.
• Develop and manage proposal schedules and marketing materials.

Skills

Leadership

Communication Skills

Sales Strategies

Organizational Skills

Detail-oriented

Teamwork

Education

Bachelor's Degree

Tools

Microsoft Office

Adobe Creative Cloud

Job description

Georgia Transportation Marketing Manager - ( 184560 )

At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we work to weave diversity, equity, and inclusion into our work and foster a sense of belonging throughout the company and within our communities, we constantly ask ourselves: What is our impact on the world?

Each and every role throughout our organization makes a difference in our ability to change the world for the better. Read further to learn how you could help make great things possible not only in your community but around the world.

The ideal candidate is someone who embodies the qualities of ownership, professionalism, leadership, responsiveness, adaptability, a passion for continuous improvement, with a deep appreciation for teamwork. We are ideally looking for someone who is interested in leading and supervising a marketing team to support the growth of our transportation program. If you take pride in your responsibilities, uphold the highest standards of professionalism, are detail-oriented, and inspire others through your leadership, then this is the role for you.

In the role of Georgia Transportation Marketing Manager, we'll count on you to:

• Hire, retain, develop, and supervise proposal and marketing employees.
• Apply the go/no-go decision process as per HDR’s Matrix of Authority and maintain records.
• Lead pursuit teams in creating and executing win strategies (capture planning).
• Develop, organize and maintain marketing and pursuit-related data, including project profiles, resumes, and proposal documents.
• Oversee the development, organization, and production of proposals and marketing materials, maintaining alignment with templates and brand standards.
• Evaluate technical and non-technical content, write non-technical text, and edit/proofread marketing communications for clarity and persuasiveness.
• Lead proposal team meetings, review sessions, and interview preparation to develop strategic messaging.
• Conduct quality reviews of proposal and interview materials.
• Develop and manage proposal schedules and confirm compliance.
• Engage appropriate marketing resources in pursuit teams.
• Facilitate debriefs to identify improvement opportunities and assess competitiveness.
• Recognize and celebrate pursuit successes and milestones.
• Manage workload and training for marketing coordinators.
• Mentor employees on business development and marketing best practices.
• Support business development teams in strategy development and pursuit capture planning.
• Create marketing collateral to support business development efforts.
• Develop and publish engaging digital content aligned with HDR’s brand and industry leadership.
• Implement strategies to elevate HDR’s brand through industry associations.
• Plan and execute conference sponsorships and other professional association engagements.
• Develop engaging internal communications content (announcements, presentations, webinars).
• Coordinate professional photography for projects.
• Articulate HDR’s capabilities and competitive advantages.
• Manage business development and marketing budgets.
• Assist in managing the client management program.

Preferred Qualifications

• Experience in developing responses to Requests for Proposals for clients in Georgia, including GDOT and municipal clients.
• In-depth knowledge of the A/E/C industry’s approach to procuring professional services.
• Ability and willingness to create persuasive proposal and interview materials based on schedule and staff availability.
• Exceptional organizational skills, attention to detail, and a strong drive to balance multiple assignments while maintaining quality and meeting deadlines.
• Willingness to engage with team members in person at HDR’s Midtown Atlanta office.

Required Qualifications

• A minimum of 8 years relevant industry experience.
• Demonstrated "self-starter" with a history of completing projects with limited oversight.
• Demonstrated ability to motivate and inspire others.
• Experience in sales and developing effective win strategies.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint.
• Proficient in Adobe Creative Cloud applications, including InDesign.
• Ability and desire to travel and engage with others in person.
• Demonstrated experience in winning high-value contracts in the A/E/C industry.
• Demonstrated experience in writing compelling content based on information from technical staff.

What We Believe

HDR is our company. Together, we build on each other's life experiences and perspectives to make great things possible every day. This shapes our collaborative culture, encourages organizational trust, and connects us closer to the clients and communities we serve.

Our Commitment

As employee owners, we all have a role in creating an inclusive environment where each of us is welcomed, valued, respected, and empowered to bring our authentic selves to work every day.

Our eight Employee Network Groups (Asian Pacific, Black, Hispanic/Latino(a), LGBTQ+, People with Disabilities, Veterans, Women, Young Professionals) help create a sense of belonging and foster a supportive environment where everyone is empowered to engage and contribute. Each group has an executive sponsor and is open to all employees.

Primary Location

United States-Georgia-Atlanta

Industry

Marketing/Communications

Schedule

Full-time

Employee Status

Regular

Business Class: Marketing and Admin

Job Posting

Apr 9, 2025

At HDR, we are committed to the principles of employment equity.

We are an Affirmative Action and Equal Opportunity Employer.

We consider all qualified applicants, regardless of criminal histories, arrest, and conviction records.

Ready to learn more? Let's work together to make great things possible.

We design solutions to the world's greatest challenges. We're always looking for great talent to join our global teams.