GEO Strategist

Apple; Culver City (CA); Sur place; USD 120 000 - 190 000; Plein temps

Résumé du poste

Apple Services is seeking a Generative Engine Optimization Strategist to lead the GEO roadmap and program across AI and traditional organic search. You will coordinate across content, analytics, and product marketing to drive meaningful growth in Services, shaping organic visibility and AI-informed discovery strategies.

The role requires shaping strategy, executing cross-functionally, and translating evolving search/AI trends into measurable outcomes, including technical SEO and data-driven

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in SEO, organic growth, or digital marketing.
• Experience developing and executing organic search strategy across multiple product lines or business units.
• Experience with GEO/SEO intelligence platforms (Semrush, BrightEdge, Profound).

Responsabilités

• Define and own the GEO roadmap and program across AI answer engines and traditional organic search.
• Drive cross-channel GEO execution across social and editorial surfaces.
• Develop and refine SEO strategy across multiple Services product lines.
• Partner with Content teams to shape organic-first content workflows.
• Collaborate with Analytics to establish GEO/SEO measurement frameworks and provide actionable insights.
• Align stakeholders on organic growth priorities and trends.
• Manage technical SEO fundamentals with engineering partners.
• Monitor evolving search and AI landscape and adapt strategy.

Connaissances

GEO strategy

Cross-channel coordination

SEO

AI discovery

Content collaboration

Analytics interpretation

Formation

Bachelor’s degree in Marketing/related field

Outils

Semrush

BrightEdge

Profound

Google Search Console

Screaming Frog

Description du poste

This one is really fun...we are hiring a Generative Engine Optimization Strategist on our Search Marketing team.

AI has totally changed how people search, and thus what's required of search marketers. It's become clear we need someone driving the coordination across channels, teams, and business lines to spearhead our GEO roadmap for Services.

Posted by Skye Restivo, Marketing Director, Services

Apple Services brings together some of the world’s most popular digital products, from streaming and news to payments, cloud, and more, reaching hundreds of millions of people around the globe. The Services Marketing team drives awareness, engagement, and growth across these product lines, connecting people with experiences that enrich their daily lives.

This role owns the Generative Engine Optimization (GEO) roadmap and program for Apple Services while sustaining and advancing organic search performance across multiple business units. The work spans traditional search engines and the emerging AI‑driven discovery landscape, requiring someone who can set strategy, drive execution cross‑functionally, and translate shifting search and AI trends into measurable growth.

Day to day, this role involves building and managing the GEO program from roadmap through execution, defining priorities, aligning stakeholders across business lines, and keeping cross‑channel efforts moving forward. The work blends strategic planning (where should we show up, and why) with hands‑on optimization across AI answer engines, traditional search, and third‑party surfaces like Reddit, YouTube, and editorial publications. Close collaboration with content, marketing, and analytics is essential to inform strategy, measure impact, and iterate quickly. Some technical SEO work is involved, including structured data, content formatting for AI ingestion, and site performance considerations.

Key Responsibilities

• Define and own the GEO roadmap and program, setting priorities across AI answer engines (AI Overviews, ChatGPT, Perplexity, and others) and traditional organic search.
• Drive cross‑channel GEO execution across Reddit, YouTube, and third‑party editorial surfaces, coordinating with internal teams to maintain momentum.
• Develop and refine SEO strategy across multiple Services product lines, identifying high‑impact content and optimization opportunities.
• Partner with Content teams to shape organic‑first content workflows, editorial standards, and production priorities.
• Collaborate with Analytics to establish GEO and SEO measurement frameworks, track performance, and translate data into actionable recommendations for leadership.
• Align business line stakeholders on organic growth priorities, serving as the subject‑matter authority on search and AI discoverability trends.
• Manage technical SEO fundamentals: structured data, content formatting, crawlability, and page performance, in coordination with web and engineering partners.
• Monitor the evolving search and AI landscape, proactively adapting strategy as platforms and algorithms change.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in SEO, organic growth, or digital marketing, with a focus on driving measurable traffic and lead generation.
• Experience developing and executing organic search strategy across multiple product lines or business units.
• Experience with Profound, SEMRush, BrightEdge or similar GEO/SEO intelligence platforms.

Preferred Qualifications

• Experience building or scaling a GEO or AI search visibility program (e.g., optimizing for AI Overviews, ChatGPT, Perplexity, or similar AI‑driven discovery surfaces).
• Experience driving organic growth in a B2C or subscription‑based services environment.
• Strong analytical ability, including experience pulling and interpreting organic performance data to diagnose trends and size opportunities.
• Experience collaborating cross‑functionally with content, analytics, and product marketing teams to align organic strategy with business goals.
• Familiarity with technical SEO concepts including: crawlability, structured data/schema, Core Web Vitals, and content formatting for AI ingestion.
• Understanding of organic presence across third‑party surfaces such as Reddit, YouTube, and editorial/review sites.
• Track record of navigating competing priorities across multiple stakeholder groups while maintaining program momentum.
• Experience with additional tools such as Semrush, Google Search Console, Google Analytics, or Screaming Frog.