GEO Specialist (Generative Engine Optimization) (Remote, Houston)

Blacksmith Agency LLC; Houston (TX); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a GEO Specialist to own search for a portfolio of B2B and growing-brand clients. You will steer the technical roadmap, content priorities, and the ranking story, acting as the strategic voice at the table.

You’ll decide what moves the needle and lead live client conversations. You will own technical SEO, keyword strategy, on-page optimization, and content priorities with writers and AI.

Qualifications

• 3+ years hands-on SEO experience with audits and fixes
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush
• Agency experience managing multiple clients simultaneously
• Clear spoken English with US clients on live calls

Responsibilities

• Own technical SEO for a book of B2B and growing-brand clients
• Define technical roadmap and content priorities with writers/AI
• Optimize for AI search and traditional organic results
• Manage local search and multi-location SEO as needed
• Provide GA4 and Search Console reporting and quarterly client roadmaps

Skills

Technical SEO

SEO auditing

GA4

Client calls

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As GEO Specialist (Generative Engine Optimization) you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.