GEO Specialist (Generative Engine Optimization) (Remote, Chicago)

Blacksmith Agency LLC; Chicago (IL); Remote; USD 80,000 - 120,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a GEO Specialist to own search for B2B and growing-brand clients. You will shape the technical roadmap, content priorities, and the ranking narrative when clients ask what moved.

You will lead technical SEO, keyword strategy with writers and AI, and ensure visibility in AI search, classic results, and local multi-location SEO, with GA4 and Search Console reporting to inform quarterly roadmaps.

Qualifications

• 3+ years hands-on in SEO; you have run audits and fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Technical SEO: crawl, indexation, site speed, schema, site architecture.
• Keyword strategy, on-page optimization, content priorities with writers and AI drafting.
• Getting clients found in AI search using Google AI Overviews, ChatGPT and Perplexity alongside organic results.
• Links, local search and multi-location SEO where needed.
• Reporting in GA4 and Search Console; quarterly client roadmaps.

Skills

SEO expertise

Search Console

GA4

Screaming Frog

Ahrefs/Semrush

Tools

Search Console

GA4

Screaming Frog

Ahrefs/Semrush

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As GEO Specialist (Generative Engine Optimization) you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.