GEO Specialist (Generative Engine Optimization) (Remote, Boston)

Blacksmith Agency LLC; Boston (MA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a GEO Specialist to own search for a book of B2B and growing-brand clients. You will manage the technical roadmap, content priorities, and the ranking story when clients ask what moved. You are the strategic voice at the table and you make the calls.

The role focuses on technical SEO, keyword strategy, content prioritization, and local/multi-location SEO, with reporting in GA4 and Search Console to guide quarterly roadmaps for each client.

Qualifications

• 3+ years hands-on in SEO, with audits and fixes performed by you.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience handling multiple clients simultaneously.
• Clear spoken English when dealing with US clients on live calls.

Responsibilities

• Lead technical SEO tasks: crawl, indexation, site speed, schema, site architecture.
• Develop keyword strategy and on-page optimization with writers and AI.
• Shape content priorities and oversee drafts produced by writers/AI.
• Drive visibility in Google AI Overviews, ChatGPT, and traditional organic results.
• Manage links, local search, and multi-location SEO as needed and report in GA4.

Skills

SEO audits

Technical SEO

Keyword strategy

Content optimization

Analytics & reporting

Tools

GA4

Search Console

Screaming Frog

Ahrefs

Semrush

Job description

Blacksmith Agency

• Remote (USA, Canada, Latin America or South Africa)

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As GEO Specialist (Generative Engine Optimization) you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.