Geo Marketing Specialist

Cooley LLP; Santa Monica (CA); Hybrid; USD 69,000 - 100,000; Full time

Job summary

Cooley LLP is seeking a Geo Marketing Specialist to support the Marketing & Client Development team. This hybrid role centers on executing market-based events, coordinating sponsorships, and managing event technology across regional activations.

The role requires 3+ years in marketing or business development, preferably in professional services, with strong communication and organizational skills. A Bachelor’s degree is preferred and experience with TicketManager/CRM is valued.

Qualifications

• 3+ years of experience in marketing or business development.
• Experience in professional services and/or B2B marketing preferred.
• Experience collaborating with local business organizations for brand/relationships.

Responsibilities

• Support end-to-end logistical execution of firm-hosted events and market activations.
• Implement playbooks to ensure a consistent Cooley Experience across regions.
• Coordinate sponsorships, guest lists and contract benefits.
• Administer market event technology (Cvent, TicketManager) and registrations.
• Manage venue sourcing, catering, A/V and on-site staffing for events.
• Enter and maintain local attendee data and CRM synchronization.

Skills

Marketing

Business development

Strategy / growth

Communication

Attention to detail

Education

Bachelor’s degree

Tools

TicketManager

CRM systems

Microsoft Office

iManage

Job description

Geo Marketing SpecialistCooley is seeking a Geo Marketing Specialist to join the Marketing and Client Development team. **About Cooley:** Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.**Hybrid Schedule Philosophy**: As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.**Position summary:** This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s \"central nervous system,\" building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:**Position responsibilities:*** **Tactical Event Execution:** Support the end-to-end logistical execution of firm-hosted, market-based events, ensuring all on-the-ground details align with brand standards and established playbooks.* **Playbook Implementation:** Utilize established event templates, processes, and governance frameworks to ensure a consistent \"Cooley Experience\" across all regional activations.* **Local Sponsorship Coordination:** Execute the tactical requirements for market-based sponsorships, including the delivery of brand assets, coordination of guest lists, and fulfillment of contractual benefits.* **Event Tech Administration:** Serve as the primary administrator for market-specific event technology (e.g., Cvent, TicketManager), building registration sites and managing local ticket allocations.* **Market-Based Logistics:** Coordinate venue sourcing, catering, A/V requirements, and on-site staffing for local market events and client hospitality moments.* **Data Integrity & Entry:** Responsible for the accurate entry and maintenance of local attendee data, ensuring all engagement metrics are captured and synced with the firm’s CRM.* **Hospitality Support:** Provide logistical support for client hospitality activations, managing reservations, invitations, and premium gifting for local partner-led initiatives.* **Post-Event Coordination:** Facilitate post-event administrative workflows, including attendee reconciliation, lead distribution to CD teams, and the execution of follow-up communications.* **Vendor & Venue Contact:** Act as the day-to-day point of contact for local vendors and venues, managing timelines and deliverables to ensure high-quality execution.* **Inventory & Asset Management:** Maintain and manage local office event assets (e.g., signage, collateral, and branded items), ensuring they are updated and available for market activations.* All other duties as assigned or required**Skills and experience:**Required:* After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications* Available to work overtime, as required* 3+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)* Must have professional services industry experience and/or B2B marketing experience* Must have experience working with local business organizations for the purposes of brand and relationships opportunity* Must have experience with TicketManager and CRMPreferred:* Bachelor’s degree**Competencies:*** Excellent attention to detail* Approaches tasks through a lens of quality and consistency* Approaches tasks through a digital first lens* Strong verbal and written communication skills* Ability to organize, prioritize and coordinate multiple activities* Works with team to set goals, drive projects, and achieve outcomes* Strong judgment* Team-player with collaborative spirit* Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data* High level of professionalism at all timesCooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE. The expected hourly pay range for this position with a work schedule of 40 hours per week is $33.00 - $48.00 ($68,640.00 - $99,840.00 annually). Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.