Geo Marketing Specialist

Cooley LLP; New York (NY); Hybrid; USD 45,000 - 66,000; Full time

Benefits offered by this job

Medical benefits

Health Savings Account

Dental and vision insurance

Paid time off

Job summary

Cooley LLP is seeking a Geo Marketing Specialist to join the Marketing and Client Development team in a hybrid capacity. The role focuses on coordinating market-based events, sponsorships, and related branding activities to drive client engagement and market performance.

The position requires 3+ years in marketing or business development, preferably in professional services, with hands-on experience in event tech (Cvent/TicketManager) and CRM systems.

Qualifications

• 3+ years of marketing or business development experience, preferably in strategy, transformation or growth.
• Professional services industry experience and/or B2B marketing experience.
• Experience working with local business organizations for brand and relationships opportunities.
• Experience with TicketManager and CRM.

Responsibilities

• Support end-to-end logistical execution of firm-hosted, market-based events.
• Utilize event templates and governance frameworks to ensure brand consistency.
• Coordinate market-based sponsorships and manage guest lists and benefits.
• Administer market-specific event technology (e.g., Cvent, TicketManager).
• Coordinate venue sourcing, catering, A/V, and on-site staffing for events.
• Maintain accurate attendee data and sync with CRM.

Skills

Microsoft Office

CRM experience

Communication skills

Project coordination

Education

Bachelor’s degree

Tools

TicketManager

CRM systems

Cvent

Job description

Geo Marketing Specialist Cooley is seeking a Geo Marketing Specialist to join the Marketing and Client Development team.

About Cooley:

Cooley is a global law firm with an expansive practice and more than 3,000 employees and partners worldwide. We value and celebrate diverse perspectives and strive to create a workplace where every individual can thrive. At the core of Cooley’s success is the exceptional talent and unwavering spirit of our people. We embrace individuality while fostering a ‘one-firm’ culture where collaboration and creativity thrive. Our people are the foundation of our success and the driving force behind everything we do.

Hybrid Schedule Philosophy :

As part of the Cooley culture, we recognize and appreciate the value of being together, in person, to build comradery with others in the office and to be a contributing member of the Cooley office. However, we also appreciate the benefits and flexibility that come from remote working. As such, the default assumption for employees and partners is a hybrid schedule: some in-office presence and some work from home days absent certain essential in-office roles that require five (5) days/week in-office.

Position summary:

This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market. Specific duties and responsibilities include, but are not limited to, the following:

Position responsibilities:

• Tactical Event Execution: Support the end-to-end logistical execution of firm-hosted, market-based events, ensuring all on-the-ground details align with brand standards and established playbooks.
• Playbook Implementation: Utilize established event templates, processes, and governance frameworks to ensure a consistent "Cooley Experience" across all regional activations.
• Local Sponsorship Coordination: Execute the tactical requirements for market-based sponsorships, including the delivery of brand assets, coordination of guest lists, and fulfillment of contractual benefits.
• Event Tech Administration: Serve as the primary administrator for market-specific event technology (e.g., Cvent, TicketManager), building registration sites and managing local ticket allocations.
• Market-Based Logistics: Coordinate venue sourcing, catering, A/V requirements, and on-site staffing for local market events and client hospitality moments.
• Data Integrity & Entry: Responsible for the accurate entry and maintenance of local attendee data, ensuring all engagement metrics are captured and synced with the firm’s CRM.
• Hospitality Support: Provide logistical support for client hospitality activations, managing reservations, invitations, and premium gifting for local partner-led initiatives.
• Post-Event Coordination: Facilitate post-event administrative workflows, including attendee reconciliation, lead distribution to CD teams, and the execution of follow-up communications.
• Vendor & Venue Contact: Act as the day-to-day point of contact for local vendors and venues, managing timelines and deliverables to ensure high-quality execution.
• Inventory & Asset Management: Maintain and manage local office event assets (e.g., signage, collateral, and branded items), ensuring they are updated and available for market activations.
• All other duties as assigned or required

Skills and experience:

Required :

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
• Available to work overtime, as required
• 3+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
• Must have professional services industry experience and/or B2B marketing experience
• Must have experience working with local business organizations for the purposes of brand and relationships opportunity
• Must have experience with TicketManager and CRM

Preferred :

• Bachelor’s degree

Competencies:

• Excellent attention to detail
• Approaches tasks through a lens of quality and consistency
• Approaches tasks through a digital first lens
• Strong verbal and written communication skills
• Ability to organize, prioritize and coordinate multiple activities
• Works with team to set goals, drive projects, and achieve outcomes
• Strong judgment
• Team-player with collaborative spirit
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
• High level of professionalism at all times

Cooley offers a competitive compensation and excellent benefits package and is committed to fair and equitable employment practices. EOE.

The expected hourly pay range for this position with a work schedule of 40 hours per week is $33.00 - $48.00 ($68,640.00 - $99,840.00 annually). Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits. In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 20 days of Paid Time Off (“PTO”) and 10 paid holidays each year. We provide generous parental leave and fertility benefits. New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.