Generative Media & Creative Innovation Lead

Fooh; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Gap Inc. is seeking a Senior Manager to own generative media and creative innovation. You will define enterprise position, govern AI-generated imagery and video, and lead partnerships across design, marketing and brands. The role blends strategy with hands-on fluency in generative tooling.

You will shape the creative future for Gap Labs, running experiments, establishing standards, and translating possibilities into adoptable practices for teams worldwide.

Qualifications

• 6+ years in product design, creative technology, content production or digital media.
• At least 2 years focused on generative AI applied to image/video.
• Fluency in the generative media landscape with production-ready knowledge.
• Ability to earn trust with designers, art directors, producers.
• Strategic thinker who evaluates tooling maturity and governance.
• Hands-on practitioner who tests ideas and delivers results.
• Strong written and visual communication for creative and technical audiences.
• Thought leadership and cross-functional collaboration.

Responsibilities

• Set enterprise position on generative media capability and adoption.
• Lead creative innovation from exploration through experiment to adoption.
• Maintain hands-on fluency with tooling, model selection, prompting, fine-tuning.
• Partner with creative teams across design, marketing and communications.
• Govern quality, rights, likeness and provenance for generated content.
• Manage tooling vendors and ensure partnerships meet commitments.
• Communicate effectively to executive audiences.

Skills

Product design

Creative technology

Content production

Digital media

Generative AI

Tools

Generative AI tools

Job description

Gap Inc. is seeking a Senior Manager to own generative media and creative innovation. You will define enterprise position, govern AI-generated imagery and video, and lead partnerships across design, marketing and brands. The role blends strategy with hands-on fluency in generative tooling.

You will shape the creative future for Gap Labs, running experiments, establishing standards, and translating possibilities into adoptable practices for teams worldwide.