GenAI Media & Creative Innovation Lead

Gap Inc; West Hollywood (CA); On-site; USD 169,000 - 220,000; Full time

Benefits offered by this job

Merchandise discount

Paid time off

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical coverage

Job summary

Gap Inc. seeks a senior leader to own generative media and creative innovation across the company, shaping how AI-generated imagery and video are created, governed, and scaled. The role spans design, marketing and every brand in the portfolio.

The candidate will balance creative credibility with technical depth, guiding what is possible and what remains experimental, and will lead Gap Labs initiatives beyond the current roadmap.

Qualifications

• 6+ years in product design or digital media, with 2+ years in generative AI for image/video.
• Deep fluency with generative image/video tooling, including model selection, prompting, fine-tuning.
• Experience partnering with creative teams and managing tools/partnerships.

Responsibilities

• Define enterprise generative media strategy and governance across the brand portfolio.
• Lead creative innovation from exploration through experiments to adoption.
• Maintain and evolve generative tooling and vendor partnerships for production readiness.

Skills

Product design

Generative AI

Creative technology

Content production

Digital media

Leadership

Strategy

Communication

Hands-on testing

Tools

Gen AI tools

Job description

Gap Inc. seeks a senior leader to own generative media and creative innovation across the company, shaping how AI-generated imagery and video are created, governed, and scaled. The role spans design, marketing and every brand in the portfolio.

The candidate will balance creative credibility with technical depth, guiding what is possible and what remains experimental, and will lead Gap Labs initiatives beyond the current roadmap.