GenAI Media & Creative Innovation Lead

Gap Inc; San Francisco (CA); Presencial; USD 169.000 - 220.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Merchandise discount

Paid time off (PTO)

Volunteer hours

401(k) matching

Employee stock purchase plan

Medical, dental, vision, life ins.

Descripción de la vacante

Gap Inc. is seeking a Senior Manager to own generative media and creative innovation, defining how AI-generated imagery and video are created, governed, and scaled across the company. You will lead the innovation agenda for creative work spanning design, marketing and all Gap brands.

You will balance creative credibility with technical depth, drive governance and quality standards, and partner with internal teams and external vendors to translate possibilities into practical, scalable practices.

Formación

• 6+ years in product design, creative technology, content production or digital media with at least 2 years on generative AI.
• Fluency in the generative media landscape and awareness of what ships, what works in production, and what stays in demos.
• Background in product design and understanding of asset creation lifecycle from concept to customer delivery.
• Credible partner to creative teams, earning trust rather than replacing their work.
• Strategic thinker who can judge current capability against roadmaps and what should change as tooling evolves.
• Hands-on practitioner who builds and tests work and settles questions with results.
• Quality, brand integrity and risk standards for generated content, including rights and provenance.
• Excellent written and visual communication across creative, technical and executive audiences.
• Thought leadership and cross-organizational collaboration to teach and scale capability.
• Future-forward thinker who looks beyond the current roadmap and demonstrates customer impact.

Responsabilidades

• Set enterprise position on generative media capability and adoption.
• Lead a creative innovation agenda from exploration through experiment to adoption.
• Maintain tooling and vendor partnerships, keeping capability current and production-ready.
• Gauge when tooling is production-ready and hold partners to commitments.
• Collaborate with creative, brand and marketing teams and external partners.
• Build and test work hands-on, showing results instead of opinions.
• Communicate decisions clearly to both creative and technical audiences.
• Educate teams on new capabilities and how to apply them at scale.

Conocimientos

Product design

Creative technology

Content production

Digital media

Generative AI

Stakeholder management

Herramientas

Gen AI tooling

Model selection

Prompting

Fine-tuning

Descripción del empleo

Gap Inc. is seeking a Senior Manager to own generative media and creative innovation, defining how AI-generated imagery and video are created, governed, and scaled across the company. You will lead the innovation agenda for creative work spanning design, marketing and all Gap brands.

You will balance creative credibility with technical depth, drive governance and quality standards, and partner with internal teams and external vendors to translate possibilities into practical, scalable practices.