General Sales Manager

Civic Media; Hiawatha (IA); On-site; USD 90,000 - 120,000; Full time

Job summary

Cedar Basin Media, LLC, serving Eastern Iowa, seeks a General Sales Manager to oversee daily sales operations in the Cedar Rapids/Waterloo market. The GSM will coach a team, forecast revenue, and drive growth across broadcast, digital, and agency channels.

The role reports to the Regional GM and requires leadership, coaching, and a strong track record in media sales, budgeting, and strategic planning. Competitive compensation and local travel expected.

Qualifications

• Three or more years of successful media, advertising, or comparable business-to-business sales experience.
• Demonstrated experience coaching, leading, or developing sales professionals.
• Experience with revenue goals, forecasting, account planning, and new-business development.
• Ability to travel locally for client meetings, coaching, and company activities; valid driver’s license where driving is required.
• Five or more years of radio, digital media, or integrated advertising sales experience.
• Prior General Sales Manager, Local Sales Manager, Director of Sales, or comparable team leadership experience.
• College degree in business, marketing, communications, or related field, or equivalent experience.
• Familiarity with Eastern Iowa advertising markets and local business community.

Responsibilities

• Lead, coach, mentor, and evaluate account executives and assigned sales personnel; conduct regular one-on-one meetings, field coaching, joint client calls, and performance reviews.
• Recruit, interview, onboard, and train sales personnel in coordination with the Regional General Manager and Human Resources; establish development plans and succession readiness.
• Establish and communicate measurable individual/department sales goals, activity standards, new-business expectations, monitor progress and address performance gaps promptly.
• Develop and execute annual, quarterly, and monthly sales plans and approved revenue budgets; maintain accurate forecasts, pacing reports, and sales pipeline reviews.
• Drive sustainable growth in local direct, local agency, national, digital, sponsorship, events, and other approved revenue categories.
• Build a consistent prospecting and new-business development process; coach needs analysis, proposal preparation, presentations, negotiation, closing, and client retention.
• Oversee account assignments, category opportunities, key account strategies, and customer service standards; participate directly in significant client and agency relationships.
• Guide pricing, inventory utilization, packaging, and sales promotions within approved company policies; coordinate with traffic and operations to support accurate order entry, fulfillment, and collections.
• Ensure accurate and timely use of company CRM, sales reporting, order-entry, and forecasting systems; maintain complete sales records and pipeline visibility.
• Coordinate with programming, digital, promotions, production, and station leadership to develop effective advertiser solutions and execute commitments.
• Monitor market conditions, competitive activity, customer needs, and emerging advertising products; recommend growth opportunities and process improvements.
• Promote ethical selling, accurate representations to clients, adherence to company policies, and applicable broadcast advertising requirements, including political advertising procedures in coordination with designated compliance personnel.
• Represent Cedar Basin Media professionally with advertisers, agencies, business organizations, and community partners.
• Provide regular performance updates, risks, and recommendations to the Regional General Manager; perform additional related duties as assigned.

Skills

Team leadership

Consultative sales

Budgeting

CRM proficiency

Negotiation

FCC rules knowledge

Travel readiness

Leadership

Communication

Data interpretation

Education

Bachelor's degree

Tools

CRM software

Spreadsheets

Broadcast traffic

Order systems

Job description

ABOUT OUR COMPANY

Cedar Basin Media, LLC operates local radio and digital media properties serving Eastern Iowa. Working with Civic Media, we connect audiences, advertisers, and community organizations through local programming, information, and advertising solutions. Our focus is on building strong teams, meaningful community relationships, and sustainable business performance.

SUMMARY

The General Sales Manager (GSM) leads the daily sales operations of Cedar Basin Media’s Cedar Rapids/Waterloo market. Reporting to the Regional General Manager, the GSM is accountable for developing sales talent, establishing individual and department goals, managing sales activity, performance, and achieving approved revenue objectives across broadcast, digital, and other advertising platforms. The GSM creates a disciplined, supportive sales culture through coaching, prospecting, forecasting, account development, coordination with programming, promotions, traffic, and other departments.

RESPONSIBILITIES

• Lead, coach, mentor, and evaluate account executives and assigned sales personnel; conduct regular one-on-one meetings, field coaching, joint client calls, and performance reviews.
• Recruit, interview, onboard, and train sales personnel in coordination with the Regional General Manager and Human Resources; establish development plans and succession readiness.
• Establish and communicate measurable individual/department sales goals, activity standards, new-business expectations, monitor progress and address performance gaps promptly.
• Develop and execute annual, quarterly, and monthly sales plans and approved revenue budgets; maintain accurate forecasts, pacing reports, and sales pipeline reviews.
• Drive sustainable growth in local direct, local agency, national, digital, sponsorship, events, and other approved revenue categories.
• Build a consistent prospecting and new-business development process; coach needs analysis, proposal preparation, presentations, negotiation, closing, and client retention.
• Oversee account assignments, category opportunities, key account strategies, and customer service standards; participate directly in significant client and agency relationships.
• Guide pricing, inventory utilization, packaging, and sales promotions within approved company policies; coordinate with traffic and operations to support accurate order entry, fulfillment, and collections.
• Ensure accurate and timely use of company CRM, sales reporting, order-entry, and forecasting systems; maintain complete sales records and pipeline visibility.
• Coordinate with programming, digital, promotions, production, and station leadership to develop effective advertiser solutions and execute commitments.
• Monitor market conditions, competitive activity, customer needs, and emerging advertising products; recommend growth opportunities and process improvements.
• Promote ethical selling, accurate representations to clients, adherence to company policies, and applicable broadcast advertising requirements, including political advertising procedures in coordination with designated compliance personnel.
• Represent Cedar Basin Media professionally with advertisers, agencies, business organizations, and community partners.
• Provide regular performance updates, risks, and recommendations to the Regional General Manager; perform additional related duties as assigned.

SKILLS, KNOWLEDGE & EXPERIENCES

• Demonstrated ability to recruit, coach, motivate, and hold a sales team accountable while maintaining a constructive, team-oriented culture.
• Strong knowledge of consultative advertising sales, local business development, account management, broadcast and digital revenue models.
• Ability to create budgets, interpret revenue and pacing reports, manage a sales pipeline, and translate performance data into actionable plans.
• Effective communication, presentation, negotiation, conflict-resolution, organizational, and time-management skills.
• Proficiency with CRM, sales management, spreadsheet, presentation, and broadcast traffic/order systems; ability to learn company platforms.
• Sound judgment, integrity, discretion with confidential information, and ability to work collaboratively across departments.
• Knowledge of advertising standards and relevant FCC political advertising processes, or willingness to develop such knowledge with company guidance.
• Ability to set clear priorities, manage multiple deadlines, and provide timely coaching and performance feedback.
• Ability to analyze sales results, communicate expectations, and implement corrective action plans when appropriate.
• Ability to establish effective working relationships with employees, clients, agencies, vendors, and community stakeholders.
• Ability to communicate clearly in person, by telephone, and in writing and to present information to individuals and groups.

JOB REQUIREMENTS/SPECIFICATIONS

• Three or more years of successful media, advertising, or comparable business-to-business sales experience.
• Demonstrated experience coaching, leading, or developing sales professionals.
• Experience with revenue goals, forecasting, account planning, and new-business development.
• Ability to travel locally for client meetings, coaching, and company activities; valid driver’s license where driving is required.
• Five or more years of radio, digital media, or integrated advertising sales experience.
• Prior General Sales Manager, Local Sales Manager, Director of Sales, or comparable team leadership experience.
• College degree in business, marketing, communications, or related field, or equivalent experience.
• Familiarity with Eastern Iowa advertising markets and local business community.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position.

Cedar Basin Media, LLC is an equal opportunity employer. Employment decisions are made without unlawful discrimination on any basis protected by applicable federal, state, or local law.