General Sales Leader - Radio & Digital

CUMULUS MEDIA; Lafayette (LA); On-site; USD 72,000 - 90,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401K

Paid Time Off

Job summary

CUMULUS MEDIA | Lafayette is seeking a General Sales Manager with a proven track record to lead and develop a high-performance sales team across radio, digital, and live events. You will drive strategic plans, recruit and coach talent, and coordinate with departments to maximize revenue opportunities locally and beyond our markets.

The ideal candidate will balance strong leadership with hands-on collaboration, oversee CRM and inventories, and ensure exceptional client service while guiding

Qualifications

• 5 years of experience in broadcast or digital sales, sales management and mentoring experience preferred with a proven track record of success in the radio and/or digital industry.
• Bachelor's degree in Business, Communications, Marketing or related field is preferred.
• Proficient in all aspects of radio and digital sales, including use of quantitative/qualitative research, event development, and multi-platform/integrated sales expertise.
• Familiar with the management of CRM systems, budget procedures, daily sales accountability and recognition programs, inventory management and collections procedures.
• Proficient in Microsoft Office suite, social networking platforms.
• Highly developed training and coaching skills including; skills in organization, delegating, interviewing and motivating sales people.
• Demonstrate high energy level and achievement-oriented attitude toward sales, sales training and education, and client relations with exceptional negotiation skills.
• Excellent presentation skills
• Flexible and creative
• Digitally savvy
• Ability to stay ahead of the curve in the constantly evolving advertising landscape

Responsibilities

• Develop and implement a strategic sales plan that will exceed the market’s revenue goals.
• Be a visible and available leader to your team and community
• Identify, recruit, train, coach, manage and develop high-performance Sales talent and build a successful team
• Maintain an ongoing recruitment effort to ensure top quality team
• Attend all high-profile account presentations; provide coaching and leadership to sales team
• Conduct weekly one-on-one meetings with Sales Team members to evaluate pending business for conversion
• Maximize and monitor CRM to verify your team has a blueprint to succeed
• Participate and lead Sales staff meetings and training sessions
• Manage inventory and reporting in Stratus/Wide Orbit
• Manage administrative functions connected with forecasting revenue, rate, pricing and order approvals
• Actively participate in business & community associations with the intention of developing extensive relationships with local influencers and decision makers
• Develop and build relationships with clients by providing quality customer service
• Lead communication with other departments to assure quality service when placing orders and coordinating promotions
• Oversee special event sales
• Provide managerial assistance in local and national rate negotiations, sales plans and budgeting
• Develop creative, solution oriented, customer-focused revenue programs and ancillary sales projects
• Oversee and manage expenses of the Sales organization
• Generate revenue from personal account list
• Work in collaboration between all departments

Skills

Broadcast sales

Digital sales

Sales management

Mentoring

CRM management

Communication

Negotiation

Presentation skills

Budgeting

Team leadership

Education

Bachelor's degree in Business, Communications, Marketing or related field

Tools

CRM systems

Microsoft Office

Job description

CUMULUS MEDIA | Lafayette is seeking a General Sales Manager with a proven track record to lead and develop a high-performance sales team across radio, digital, and live events. You will drive strategic plans, recruit and coach talent, and coordinate with departments to maximize revenue opportunities locally and beyond our markets.

The ideal candidate will balance strong leadership with hands-on collaboration, oversee CRM and inventories, and ensure exceptional client service while guiding