General Marketing Specialist

Cuento Marketing; San Diego (CA); Hybrid; USD 28,000 - 55,000; Part time

Benefits offered by this job

Remote work

Flexible hours

Office in San Diego

Equal opportunity employer

Job summary

CUENTO is seeking a versatile Marketing Specialist who can jump between channels and clients as needs arise. This part-time, freelance role is 10-20 hours per week and is remote with an option to work from the San Diego office.

You will draft social copy and emails, help with campaigns, build client-ready materials, and support project coordination. The ideal candidate has 3-5 years of multi-channel marketing, strong writing, organization, and the ability to move quickly across tasks and clients.

Qualifications

• 3-5 years of marketing experience across multiple channels.
• Strong writing and communication skills.
• Able to move between tasks, channels, and clients without sacrificing quality.
• Highly organized, proactive, and resourceful.

Responsibilities

• Support marketing execution across channels (email, social, content, digital, experiential).
• Draft copy for social posts, emails, one-pagers, presentations, web content.
• Assist with campaign planning, calendars, and project coordination for multiple clients.
• Create client-facing materials: recaps, decks, briefs, and reporting summaries.
• Collaborate with creative, email, and advertising specialists to fill execution gaps.
• Conduct light research to support strategy conversations.
• Support day-to-day account needs across channels.
• Maintain organized project files, trackers, and documentation.
• Adapt to new tools, platforms, or channels as client needs evolve.
• Identify opportunities to streamline recurring marketing tasks across accounts.

Skills

General marketing experience

Strong writing

Multichannel management

Organized and proactive

Job description

Commitment: Part-Time, Freelance, 10-20 hours per week (flexible)

Location: Remote or San Diego Office

About CUENTO

CUENTO is a creative marketing agency built at the intersection of sports, culture, and brand storytelling. We create strategic, emotionally resonant work for brands, organizations, and teams across sports, enterprise, hospitality, lifestyle, and consumer categories.

Our client roster includes both sports and enterprise brands, requiring creatives who are adaptable, collaborative, and capable of working across a wide range of visual styles, audiences, and business objectives. Sports-related work is a significant part of our creative output, making this role especially well-suited for someone energized by high-visibility campaigns, fast-moving timelines, and culturally relevant storytelling.

Job Summary

We are looking for a versatile Marketing Specialist who can jump between channels and clients as needs arise. One week might mean drafting social copy and building an email; the next might mean pulling together a one-pager, supporting a campaign launch or helping a client think through a promotional plan.

This role is built for someone with broad marketing fundamentals and genuine range: comfortable with strategy and execution, writing and organizing and moving fluidly across clients with different needs. You won't specialize in one channel; instead, you'll be the person account leads turn to when something needs to get done well, quickly, across whatever channel it lives in.

Duties & Responsibilities

• Support marketing execution across channels (email, social, content, digital, experiential) depending on client need
• Draft copy for a variety of formats: social posts, emails, one-pagers, presentations, web content
• Assist with campaign planning, calendars, and project coordination across multiple clients
• Help build client-facing materials: recaps, decks, briefs, and reporting summaries
• Partner with creative, email, and advertising specialists to fill execution gaps as needed
• Conduct light research (competitive, market, trend) to support strategy conversations
• Support day-to-day account needs that don't fall neatly into one channel or specialty
• Maintain organized project files, trackers, and documentation across accounts
• Flex into new tools, platforms, or channels as client needs evolve
• Identify opportunities to streamline recurring marketing tasks across accounts

Requirements

• 3-5 years of general marketing experience across multiple channels
• Strong writing and communication skills
• Demonstrated ability to move between tasks, channels, and clients without losing quality
• Highly organized, proactive, and resourceful
• Working knowledge of common marketing channels: email, social, content, digital advertising
• Experience supporting multiple clients or projects simultaneously
• Comfortable learning new tools and platforms quickly

CUENTO is an equal opportunity employer. This part-time, freelance position is remote with the opportunity to work in the office in San Diego.