Digital Marketing Manager

Cuento Marketing; San Diego (CA); On-site; USD 90,000 - 135,000; Full time

Job summary

Cuento Marketing in San Diego seeks a Digital Marketing Manager to drive strategy and day-to-day execution for sports and enterprise clients. You will lead campaigns across paid, email, and content channels, write copy, and optimize performance with analytics.

The role requires 3–7 years in marketing, strong writing and communication, and comfort with a wide range of marketing tools and platforms. On-site at our San Diego office with full-time benefits.

Qualifications

• 3–7 years of marketing experience in a cross-functional or generalist capacity.
• Strong understanding of marketing campaign creation and execution, leveraging data and insights to develop smart and effective marketing assets.
• Sports marketing experience preferred, but not required.
• Excellent written and communication skills, with the ability to write for a variety of platforms.
• A “jack of all trades”, comfortable supporting a wide variety of marketing functions, adapting easily to shifting priorities.

Responsibilities

• Assist in strategic plan development for sport and enterprise clients.
• Plan, launch and manage marketing campaigns across platforms including Google Ads, Meta, LinkedIn, TikTok, programmatic.
• Lead in copywriting for marketing executions and campaign reports.
• Execute marketing campaigns from concept to launch and manage website content updates.
• Collaborate with creative team to develop on-brand marketing assets.
• Manage creative projects within Trello and Wrike.

Skills

Marketing strategy

Campaign management

Analytics

Cross-functional teamwork

Content writing

Tools

Trello

Wrike

Asana

HubSpot

Salesforce

WordPress

Squarespace

Mailchimp

GA4

Power BI

Tableau

SurveyMonkey

Qualtrics

Typeform

Job description

JOB SUMMARY:

We are seeking a highly competent and driven Digital Marketing Manager who thrives in a fast-paced, high-volume environment and can serve as our marketing platform expert. This role partners closely with assigned sports and enterprise clients to lead both strategic planning and day-to-day execution. The ideal candidate has deep knowledge of marketing principles, advertising tactics and channels, social media, and creative storytelling, along with the curiosity and agility to quickly learn new industries and build strategies that outperform expectations. At CUENTO, we operate as an integrated extension of our clients — not a traditional agency — delivering end-to-end support from strategy through execution.

DUTIES & RESPONSIBILITIES:

• Assist in strategic plan development for sport and enterprise clients
• Plan, launch and manage marketing campaigns across a wide variety of platforms, including (but not limited to):
  • Paid Digital Ads: Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, programmatic
  • Email Marketing: HubSpot, Mailchimp or similar platforms — segmentation, automation, and nurturing
  • Optimization: Use tools like Google Analytics and A/B testing to optimize campaigns and improve performance
• Lead in copywriting as needed for the above marketing executions
• Campaign reporting – turn marketing performance data into clear reports that highlight insights and inform smarter campaign decisions
• Execute marketing campaigns from concept to launch, identifying what’s needed and asking the right questions to ensure success
• Manage and execute website content and necessary updates for CUENTO and select clients.
• Partner with creative team (graphic designers, videographers) to develop thoughtful, on-brand marketing assets that support objectives
• Management of creative projects within marketing platforms (Trello, Wrike) with proficiency

JOB REQUIREMENTS:

Must meet the following minimum requirements:

• 3–7 years of marketing experience in a cross-functional or generalist capacity
• Strong understanding of marketing campaign creation and execution, leveraging data and insights to develop smart and effective marketing assets
• Sports marketing experience preferred, but not required
• Ability to pinpoint needs and ask the right questions to ensure strategic alignment and successful campaign outcomesPassion for the process, with proven hands‑on experience completing projects from planning through execution
• Strong analytical skills are required with proven ability to gauge performance, impact and create recommendations to further growth and address insights
• Ability to handle a high volume of responsibilities across multiple clients
• Excellent written and communication skills, with the ability to write for a variety of platforms
• A “jack of all trades”, comfortable supporting a wide variety of marketing functions, adapting easily to shifting priorities
• Familiarity and proficiency with marketing tools and platforms such as:
  • Project Management: Trello, Wrike, Asana
  • Marketing Systems: HubSpot, Salesforce, or other CRM/automation tools
  • CMS & Content Tools: WordPress, Squarespace, Mailchimp
  • Analytics & Reporting: Google Analytics (GA4), Power BI, Tableau
  • Surveying: SurveyMonkey, Qualtrics, Typeform
• Microsoft Office: Word, Excel, Outlook, PowerPoint
• Advertising: Google, Meta, TikTok, LinkedIn
• Creative: Canva, Adobe Creative Cloud

CUENTO is an equal opportunity employer. Position is located in our San Diego office. Digital Marketing Manager position is full-time with a competitive benefits package.