Advertising Specialist

Cuento Marketing; San Diego (CA); Hybrid; USD 34,000 - 55,000; Part time

Benefits offered by this job

Remote work option

Office in San Diego (optional)

Job summary

CUENTO Marketing is seeking an Advertising Specialist to support the planning and creative side of paid campaigns for a range of clients. The focus is on strategy and production—campaign planning, flow charting, ad copy and traffic documentation—not on platform buying.

You’ll work with account leads and our ad tech team to translate strategy into clear, buildable plans: map flows, draft copy, prep traffic docs, and report performance for clients and internal teams.

Qualifications

• 3–5 years of experience in advertising, media planning or campaign production.
• Strong experience building flow charts, traffic docs and campaign plans.
• Excellent copywriting and editing skills across ad formats.
• Highly organized with strong attention to detail and documentation.
• Experience collaborating with creative and media/ad tech teams.
• Familiarity with paid social, display, and/or video advertising conventions.
• Ad platform/ad tech experience a plus
• Agency environment experience a plus

Responsibilities

• Build campaign flow charts mapping channels, placements, timing and budget allocation.
• Write and edit ad copy across formats aligned with campaign strategy.
• Prepare traffic documents and creative specs for internal teams and ad tech partners.
• Coordinate campaign timelines and deliverables across creative, ad tech and account teams.
• Support development of media plans in partnership with account and ad tech leads.
• Compile and format campaign reporting into clear, client-ready recaps.
• Maintain organized campaign documentation (specs, copy decks, asset trackers, flow charts).
• Partner with design/creative to develop campaign assets and ensure ad copy and concepts align with campaign objectives.
• QA ad copy, specs and traffic docs for accuracy before handoff.
• Support post-campaign wrap-ups, pulling learnings into future planning

Skills

Flow charts

Copywriting

Traffic docs

Campaign planning

Organization

Tools

Ad tech basics

Job description

Commitment: Part-Time, Freelance, 10–20 hours per week (flexible)

Location: Remote or San Diego Office

About CUENTO

CUENTO is a creative marketing agency built at the intersection of sports, culture, and brand storytelling. We create strategic, emotionally resonant work for brands, organizations, and teams across sports, enterprise, hospitality, lifestyle, and consumer categories.

Our client roster includes both sports and enterprise brands, requiring creatives who are adaptable, collaborative, and capable of working across a wide range of visual styles, audiences, and business objectives. Sports-related work is a significant part of our creative output, making this role especially well-suited for someone energized by high-visibility campaigns, fast-moving timelines, and culturally relevant storytelling.

Job Summary

We are hiring an Advertising Specialist to support the planning and creative side of paid campaigns across a range of clients. This role focuses on the strategy and production layer of advertising – campaign planning, flow charting, ad copy and traffic documentation – rather than platform buying or ad tech management.

You’ll work closely with account leads and our dedicated ad tech to translate campaign strategy into clear, buildable plans: mapping out flow charts, writing ad copy, prepping traffic documents and reporting on performance in a way that’s useful to both clients and internal teams.

This is a great fit for someone who thinks in campaign structure and loves the planning/production side of advertising.

Duties & Responsibilities

• Build campaign flow charts mapping channels, placements, timing and budget allocation
• Write and edit ad copy across formats (paid social, display, video, search) aligned with campaign strategy
• Prepare traffic documents and creative specs for internal teams and ad tech partners
• Coordinate campaign timelines and deliverables across creative, ad tech and account teams
• Support development of media plans in partnership with account and ad tech leads
• Compile and format campaign reporting into clear, client-ready recaps
• Maintain organized campaign documentation (specs, copy decks, asset trackers, flow charts)
• Partner with design/creative to develop campaign assets and ensure ad copy and concepts align with campaign objectives
• QA ad copy, specs and traffic docs for accuracy before handoff
• Support post-campaign wrap-ups, pulling learnings into future planning

Requirements

• 3–5 years of experience in advertising, media planning or campaign production
• Strong experience building flow charts, traffic docs and campaign plans
• Excellent copywriting and editing skills across ad formats
• Highly organized with strong attention to detail and documentation
• Comfortable working across multiple clients and campaigns at once
• Experience collaborating with creative and media/ad tech teams
• Familiarity with paid social, display, and/or video advertising conventions
• Ad platform/ad tech (buying, trafficking in-platform) experience a plus
• Experience in an agency environment a plus

CUENTO is an equal opportunity employer. This part-time, freelance position is remote with the opportunity to work in the office in San Diego.