GENERAL MANAGER - WLFI

Gray Media, Inc.; West Lafayette (IN); On-site; USD 120,000 - 180,000; Full time

Job summary

Gray Media is seeking a Vice President/General Manager for WLFI 18 News, CBS and CW Plus West Lafayette. The role leads a multi-platform station, drives revenue growth, and ensures regulatory compliance in a competitive, decentralized culture.

Ideal candidates have 10+ years of media leadership and a strong record of strategic impact. The GM will report to a Senior Operating Officer - Local Media and oversee station operations, staffing, and client relations, while upholding the company’s ethics

Qualifications

• 10+ years of media management experience.
• Bachelor’s degree in a related field.
• Strong communication and leadership abilities.
• Ability to manage multiple priorities and meet deadlines.
• Knowledge of FCC, EEO, and SOX regulations.

Responsibilities

• Lead a multi-platform media station to grow revenue and audience.
• Develop strategic and operational plans for growth.
• Communicate effectively with department heads and employees.
• Build partnerships with clients and business partners.
• Manage station budgets and financial statements.
• Ensure compliance with FCC, EEO, SOX, and other rules.

Skills

Communication

Leadership

Strategic thinking

People skills

Emotional intelligence

Conflict resolution

Team building

Community leadership

Education

Bachelor's degree

Tools

MS Office Suite

SAP-type software

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLFI:

Established in 1953, WLFI (News 18) is the premier television station serving the Lafayette-West Lafayette area - DMA Market 189. As a CBS affiliate, it provides comprehensive local news, weather, and sports coverage across West-Central Indiana. The Lafayette-West Lafayette area is a dynamic blend of small-town charm and high-tech innovation. Lafayette serves as the scenic county seat, featuring a vibrant, walkable downtown filled with quaint local shops & eclectic dining. Across the river, West Lafayette is the proud home of Purdue University, part of the BIG 10 Athletic Conference, and nationally ranked in multiple areas. Purdue is also an international hub for research. Overall, the area offers a rich quality of life with over 50 parks, the Columbian Park Zoo, and the Celery Bog Nature Area. With its proximity to Indianapolis and Chicago, it provides a perfect balance of Midwestern hospitality and global influence.

Job Summary/Description:

Gray Media is looking for the next General Manager for WLFI 18 News, CBS and CW Plus West Lafayette. The ideal candidate will have 10+ years of media management experience, including experience as a General Manager, Director of Sales, or News Director. The Vice President/General Manager will report directly to a Senior Operating Officer - Local Media of Gray and will be responsible for the management of all aspects of the station in a highly competitive and decentralized corporate culture.

Duties/Responsibilities include, but are not limited to:

• Lead a fully functioning multi-platform media station with a focus on growing revenue and audience
• Be the primary leader in generating ratings and revenue. Develop strategic plans and operational plans for the station's growth in multi-platform content delivery and revenue generation that are in alignment with the local brand
• Effectively communicate with department heads and all employees. Create a collaborative, team-based environment. Lead with positive motivation, direction, and insight while holding the team accountable for the attainment of operational goals
• Encourage innovation across all levels of the organization
• Provide visible leadership both inside the station and in the community. Develop strong relationships with key clients and other business partners
• Provide training and development opportunities to team members
• Responsible for all aspects of financial statements and ensuring station compliance. Responsible for station operating and capital expense budgets
• Enforce all FCC, EEO, SOX, and any other appropriate rules and regulations
• Understand and adhere to company policies, and at all times adhere to the highest ethical standards
• Perform other duties as may be assigned

Qualifications/Requirements:

• 10+ years of media experience, including experience as a GM, DOS, or ND.
• Bachelor’s degree in a related field. Equivalent work experience may suffice
• Strong understanding of the industry and its future
• Great communication skills -- written, presentation, oral, and people skills
• Must be able to manage multiple priorities to meet tight deadlines, able to adapt to changing deadlines while presenting a calming and confident presence
• Strategic/analytical thinker and influencer
• Leadership skills and abilities such as emotional intelligence, conflict resolution
• Able to build teams and high performers
• Ability and willingness to become a community leader
• Familiarity with employment law compliance at an operational level
• Adapt to changing business needs, at times with little/no notice, and lead others through change
• Identify, hire, and retain talent
• Computer proficiency, including business software such as MS Suite and Enterprise/SAP-type
• Must have or be able to attain a valid driver's license. Driving record should not have any major convictions, no more than one minor conviction, or at-fault accident in the past 3 years.

WLFI-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.