REGIONAL DIGITAL DIRECTOR - WKYT

Gray Media, Inc.; Lexington (KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Gray Media is seeking a Regional Digital Director to lead digital content strategy for WKYT, WYMT, WSAZ, WBKO, WDRB, WAVE, and WFIE. This role coordinates content production, distribution and best practices across the region and partners with corporate teams.

You will oversee content initiatives, analytics-based distribution, and staffing support across stations. Hybrid work flexibility and periodic travel within Kentucky are expected.

Qualifications

• 7+ years of digital news leadership experience.
• Strong writing ability and editorial judgment.
• Ability to create audience growth plans and scale regionally.
• Experience with cross-station collaboration and content sharing.
• Familiarity with SEO/Discover and KPI tracking.

Responsibilities

• Lead digital content production for stations in the region and guide hands-on distribution for web, apps, and CTV/livestream.
• Organize and promote content sharing and platform optimizations acrossWKYT, WYMT, WSAZ, WBKO, WDRB, WAVE, WFIE.
• Develop and maintain standard operating practices and a regional playbook with workflow documents.
• Fill in unexpected staffing gaps at individual stations when needed.
• Collaborate with corporate digital content team to ensure consistent quality and audience growth targets.
• Measure success with performance reports and guidance for coverage plans.

Skills

Editorial leadership

Strong writing

Audience growth

Stakeholder management

Cross-station collaboration

Tools

CMS (Content Management System)

Analytics platforms

Push notification tools

Streaming platforms

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WKYT

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment, and WKYT has emerged as the news leader, producing 11.5 hours of news per day. Our team of award-winning professionals thrives in a fast-paced, yet fun, environment.

Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home to the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same!

Job Summary/Description

Regional Digital Director — Kentucky (WKYT, WYMT, WSAZ, WBKO, WDRB, WAVE, WFIE)
Gray Media is seeking a Regional Digital Director to serve as a digital content strategy and operations leader for our stations WKYT, WYMT, WSAZ, WBKO, WDRB, WAVE, and WFIE.

This position can be based at any station in the region.

In this role, you will organize and lead digital content sharing and platform optimizations, fostering best practices that unlock sustained audience growth across all stations in the region.

You will help fill in unexpected staffing gaps at individual stations in the group.

Duties/Responsibilities will include (but not be limited to) the following:

You’ll be the day-to-day leader of digital content production for stations in the region, providing hands‑on help and guidance with producing and distributing content for these stations, in addition to leading special content initiatives that benefit all stations in the group.

Expertise in production and distribution for web, apps, and CTV/livestream is required, along with an audience analytics-based approach to content distribution.
You will help fill in unexpected staffing gaps at individual stations in the group.

You will work in concert with the corporate digital content team to create standard operating practices and workflow documents as a playbook for stations in the region that focus on:

• Breaking news/weather execution
• Packaging content appropriate for individual distribution channels
• Push notification guidelines and optimization
• Ensuring quality user experience across all station digital products
• Live streaming guidelines and execution
• How to interpret analytics to grow audience
• Produce regular performance reports for station leadership teams
• You will regularly be involved with editorial meetings to help shape coverage plans into digital execution.
• You will have regular groupwide calls with station digital content leaders to review performance, align priorities and coordinate content distribution.

Your success will be measured by:

• Improved speed, quality and audience growth from breaking news publishing across the stations.
• Sustained audience growth across all digital distribution points (web, news/weather apps, CTV apps and total livestreams)
• Increased CTV users and watch time
• Improved push notification CTR

Qualifications/Requirements

• 7+ years of digital news leadership experience (TV/local news, digital-first newsroom, or equivalent).
• Strong writing ability and editorial judgment
• Demonstrated ability to create audience growth plans and spread them to the region.

Proven experience with

• Cross-station collaboration and content sharing systems
• Content management systems and workflows
• SEO/Discover headline writing and story packaging
• Analytics/KPIs
• Push notification strategy
• Streaming/CTV and livestream programming operations
• Creating SOPs, templates, checklists, and training programs

Excellent communication and stakeholder management skills; comfortable working with GMs/NDs and digital teams.

Work Style & Travel

• Location: Based at any station in the region with hybrid flexibility
• Travel: periodic travel within KY markets for newsroom immersion, training, and major coverage support.

Additional Info

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

WKYT-TV/Gray Media is a drug-free company

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.