General Manager – SEO/GEO

Jobtailor

San Francisco (CA)

On-site

USD 180,000 - 260,000

Full time

6 days ago

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Job summary

Jobtailor in San Francisco seeks a high-impact Head of SEO to own end-to-end SEO and GEO strategies, driving AI-driven discovery and traditional search through a small engineering team. You will define baselines, set goals, and report outcomes directly to the CEO.

The role demands 5+ years in SEO within competitive industries, deep technical SEO knowledge, and proven leadership to guide a 3–4 person team in a fast-paced environment in the San Francisco Bay Area.

Qualifications

5+ years of hands-on SEO experience, ideally in competitive industries.
Deep, technical understanding of SEO architecture, crawling, indexing, and ranking systems.
Ability to identify leverage within SEO architecture.
Working command of GEO architecture and how LLM prompts translate to search results.
Experience directing teams, authoring specifications, and structuring experiments.
Proactive integration of AI tools into professional practice.
Well-grounded, empirical views on what works; precise reasoning.
Ability to conduct technical SEO audits and lead strategic planning sessions.
Willingness to relocate to the SF Bay Area and work in the SF office 3x weekly.

Responsibilities

Own SEO and GEO end-to-end, including organic traffic and AI-citation traffic.
Manage keyword architecture, crawl health, and citation optimization for large language models.
Own strategy, execution, and results across traditional search and AI-driven discovery.
Define baselines, goals, and documented outcomes for initiatives.
Report results precisely and quantitatively.
Design and execute rigorous experiments using AI tooling and technical ingenuity.
Direct a team of 3–4 engineers and design support.
Set strategic direction and remove obstacles.
Author PRDs and specifications.
Elevate team performance through clarity, urgency, and high standards.
Report directly to the CEO.
Work with a small team of engineers.
Make Academia.edu’s 64 million papers findable by humans and AI agents.

Skills

SEO leadership

GEO architecture

AI tooling

Team leadership

Technical SEO audits

Experiment design

Data analysis

Quantitative reasoning

Tools

AI Tooling

SEO Tools

Crawling Tools

Indexing Systems

Job description

Own SEO and GEO end-to-end, including organic search traffic and AI-citation traffic
Manage keyword architecture, crawl health, and citation optimization for large language models
Own strategy, execution, and results across traditional search and AI-driven discovery
Define clear baselines, goals, and documented outcomes for initiatives
Report results precisely and quantitatively
Design and execute rigorous experiments using AI tooling and technical ingenuity
Direct a team of 3–4 engineers and design support
Set strategic direction and remove obstacles
Author PRDs and specifications
Elevate team performance through clarity, urgency, and high standards
Report directly to the CEO
Work with a small team of engineers
Make Academia.edu’s 64 million papers findable by humans and AI agents

Requirements

5+ years of hands-on SEO experience, ideally gained within highly competitive industries
Deep, technical understanding of SEO architecture and how data moves through crawling, indexing, and ranking systems
Demonstrated ability to identify leverage within SEO architecture
Working command of GEO architecture, including how large language models translate prompts into search queries, evaluate and select SERP results, determine sources to cite, and differ across model families
Ability to advance projects with urgency and ownership
Experience directing teams, authoring specifications, structuring experiments, and maintaining high standards
Proactive integration of AI tools into professional practice
Well-reasoned, empirically grounded views on what works
Precise quantitative and qualitative reasoning
Ability to distinguish meaningful metrics from vanity statistics
Comfortable conducting technical SEO audits and leading strategic planning sessions
Ability to work from the San Francisco office 3x a week on Mondays, Tuesdays, and Thursdays
Must be based in or willing to relocate to the San Francisco Bay Area

Core Competencies

Expertise in SEO and GEO management, with a strong focus on technical SEO architecture, AI integration, and team leadership. Proven ability to drive results through strategic planning, rigorous experimentation, and precise reporting.

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