General Manager (Samuel Adams Boston Brewery)

Boston Beer Co.; Boston (MA); On-site; USD 77,000 - 130,000; Full time

Benefits offered by this job

Tuition reimbursement

Fertility/adoption support

Free financial coaching

Health & wellness program and packages

Professional development & training

Free beer!

Job summary

The Boston Beer Company in Boston, MA is seeking a Full Time General Manager to lead the Samuel Adams Boston Brewery experience, overseeing business performance, guest satisfaction, and community engagement while ensuring the brewery remains a welcoming destination for guests and coworkers alike.

You will drive operational excellence across taproom operations, events, and hospitality experiences while partnering with teams across the brewery to deliver strong financial and operational results.

Qualifications

• 3+ years of people leadership experience managing teams.
• 8+ years in food & beverage, hospitality, manufacturing, service, or related ops.
• Proven track record in safety, quality, service, and performance.
• Strong budgeting, financial analysis, and labor planning capabilities.
• Experience with project planning and facilities management.
• Experience leading events, promotions and community engagement.
• Proficiency in Microsoft Excel and Word.

Responsibilities

• Lead brewery and taproom performance including revenue, guest experience and brand engagement.
• Develop and execute annual business plans, budgets, and growth strategies.
• Build relationships with local orgs, nonprofits, cultural institutions, and community stakeholders.
• Partner with Marketing, Sales, Brewing, Safety, Product Development, QA, and Brand teams for events and experiences.
• Oversee taproom operations, tours, retail, and events with focus on service quality and safety.
• Ensure compliance with alcohol service regulations and company policies.
• Drive continuous improvement in operations, guest satisfaction, safety, and financial results.
• Hire, coach, develop, and retain coworkers; foster hospitality, accountability and inclusion.

Skills

Union experience

People leadership

Experience in food/beverage/hospitaliy

Safety focus

Budgeting & financial analysis

Project planning

Events & community engagement

Excel & Word

Education

Bachelor's degree

Tools

Kronos

MICROS POS

Square

Job description

Job Description

We are currently hiring a Full Time General Manager in Boston, Massachusetts. As the General Manager, you will lead the Samuel Adams Boston Brewery experience, overseeing business performance, guest satisfaction, and community engagement while ensuring the brewery remains a welcoming destination for guests and coworkers alike. You will drive operational excellence across taproom operations, events, and hospitality experiences while partnering closely with teams across the brewery to deliver strong financial and operational results. In this highly visible leadership role, you will help strengthen the Samuel Adams brand through community partnerships, memorable guest experiences, and cross-functional collaboration.

What You'll Brew:

• Lead overall brewery and taproom performance, including revenue growth, profitability, guest experience, operational excellence, and brand engagement.
• Develop and execute annual business plans, budgets, and growth strategies while driving fiscal responsibility across operations.
• Build and maintain relationships with local organizations, businesses, nonprofits, cultural institutions, and community stakeholders to strengthen brand presence.
• Partner with Marketing, Sales, Brewing, Safety, Product Development, Quality Assurance, and Brand teams to deliver events, programs, and experiences that increase visitation and brand affinity.
• Oversee taproom operations, brewery tours, retail offerings, and events to ensure exceptional hospitality, service quality, safety, and financial performance.
• Ensure compliance with alcohol service regulations, food and beverage safety standards, and company policies.
• Drive continuous improvement initiatives focused on operational efficiency, guest satisfaction, safety, and financial results.
• Coordinate brewery-wide communication, site initiatives, and cross-functional collaboration to support a safe, productive, and welcoming environment.
• Hire, coach, develop, and retain high-performing coworkers while fostering a culture of hospitality, accountability, collaboration, inclusion, and continuous improvement.
• Work extended hours as needed, including weekends and holidays, and perform duties that require walking, standing, lifting up to 50 pounds, operating equipment, climbing stairs, and working in an active brewery environment.

What Ingredients You'll Bring:

Minimum Qualifications:

• Demonstrated experience working in a union environment, including effectively leading and engaging union team members.
• Minimum of 3 years of people leadership experience, with a proven ability to build, develop, and engage high-performing teams while fostering a positive, inclusive, and accountable culture.
• 8+ years of experience in the food and beverage, hospitality, manufacturing, service, or related operational environment, with a demonstrated record of growth and leadership.
• Proven experience leading large-scale operations with a strong focus on safety, quality, service, and performance results.
• Strong financial acumen, including experience with budgeting, financial analysis, labor planning, and cost control.
• Experience with project planning and facilities management.
• Experience leading events, promotions, and community engagement initiatives.
• Proficiency in Microsoft Excel and Word.

Preferred Qualifications:

• Bachelor's degree.
• Leadership experience within a major food and beverage venue, hospitality site, or similarly complex operational environment.
• Experience leading and developing teams in a unionized environment, with a demonstrated ability to build productive relationships with union-represented employees and labor representatives while fostering an engaged, collaborative workplace culture.
• Experience partnering cross-functionally with manufacturing and sales organizations.
• Sales and/or marketing experience, preferably within the consumer packaged goods industry.
• Experience with Kronos, MICROS point-of-sale systems, Square, or similar workforce management and POS platforms.

Level: 5M

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $77,000 and $130,000. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance, and certain sales roles might include a car allowance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

The Boston Beer Company may use AI-enabled tools to assist with identifying qualified candidates and streamline recruiting operations. These tools help us improve efficiency and consistency. All hiring decisions are made thoughtfully by recruiters and hiring teams. We regularly evaluate our processes to promote fairness, reduce bias, and comply with applicable laws.

To ensure the integrity of the evaluation, please refrain from using AI-generated enhancements during your phone and virtual interviews. If we discover that you have used such enhancements without authorization or prior disclosure, you may be disqualified from the hiring process. External AI tools may not be used to transcribe or record the interview at any time. This ensures your privacy, and Boston Beer's confidential information are protected.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [e-mail] for assistance.