General Manager - Multi-Housing

Alliance Laundry Systems LLC; United States; On-site; USD 210,000 - 320,000; Full time

Job summary

Alliance Laundry Systems LLC in the United States seeks a GM for Multi-Housing to drive roughly $160M in revenue across two segments. You will build and coach a high-performing team, set the sales strategy, and accelerate profitable growth with a passion for selling and people development.

You'll lead in-market sales, manage key accounts, shape go-to-market plans, and collaborate with product/tech teams on roadmaps. Expect extensive travel and a strong emphasis on P&L and results.

Qualifications

• Bachelor's degree in Business, Marketing, or a comparable field.
• 7+ years of direct customer sales experience with revenue targets.
• 3–5 years of people leadership experience in sales.
• Experience with consumer durables or industrial manufacturing; route or key account management preferred.

Responsibilities

• Drive profitable growth for Multi-Housing, owning revenue and margin targets.
• Lead in-market sales and shape go-to-market strategy and channel mix.
• Build and manage relationships with key accounts and nurture pipeline.
• Develop strategy and operating plan for segment profitability.
• Coach and develop a high-performing sales team with clear goals.
• Collaborate with product/tech teams on roadmaps and market insights.
• Monitor metrics and forecast variances; align with FP&A and support services.
• Travel domestically 50-60% to visit customers and events.

Skills

Relationship building

Forecasting & supply

Key account contracts

Budgeting & P&L

Growth mindset

Strategic leadership

Communication & presentation

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, or comparable field

Job description

Overview

The GM for Multi-Housing is the driving force behind roughly $160M in revenue across two direct-selling segments - Multi-Housing (direct to Route Operators serving apartments, property management companies, RV parks, and similar) and Key Accounts (factory-direct, without a distributor, to customers such as hospitality and assisted living). This is a builder and a coach: a hands-on sales leader who sets the strategy, develops a high-performing team, and executes to accelerate profitable growth - driven by a genuine passion for both selling and growing people.

Responsibilities

• Accountable for driving profitable growth of the segment; owns revenue and margin targets and adjusts the sales strategy accordingly to achieve financial goals
• Primarily responsible for sales as a hands-on, in-market leader, plus sales strategy, go-to-market approach, and sales channel mix
• Build, manage, and maintain relationships with key existing and prospective customers; personally manage and nurture strategic key accounts, and actively manage the sales pipeline to drive performance against targets and KPIs
• Develop and execute a strategy and operating plan to achieve goals including revenue, margin, and overall profitability of the segment; develop and implement continuity and growth strategies
• Lead, motivate, and develop a high-performing team of sales professionals who master value selling and technology-enabled solutions; set clear goals and expectations, provide regular coaching and feedback, and ensure the team has the resources and training to succeed
• Provide segment and customer input to product/solution roadmaps in collaboration with the Product and technology teams
• Stay abreast of market trends, competitor activity, and customer needs, and use those insights to inform sales strategy and go-to-market decisions
• Develop and monitor performance indicators. Forecast and explain variances in key portfolio and performance measures
• Work in conjunction with ALS support services (Aftersales and Order Desk) and have a close relationship with FP&A Business Partner

Qualifications

Education & Experience

• Bachelor's degree in Business, Marketing, or comparable field required; an equivalent combination of education and experience may be considered
• At least 7 years of sales experience (e.g., Sales Rep or Sales Manager) in roles with a direct customer relationship
• Demonstrated success leading sales teams; 3-5 years of people-leadership experience, ideally with account volume of $100M or more
• Previous experience in consumer durables or industrial manufacturing business; factory-direct understanding strongly preferred
• Route or Key Account management, strongly preferred

Skills & Abilities

• Proven ability to establish, evaluate, and grow strong relationships internally and externally
• Strong understanding of the nuances that go on in a manufacturing business - forecasting, supply and demand, and cyclical impacts
• Previous exposure to negotiating and evaluating key account contracts
• Previous experience with budgeting and P&L management
• Demonstrated ability to drive growth while maintaining simplicity and focus
• Entrepreneurial drive and a builder's mindset; strong strategic capability paired with a hands-on, executional approach - high drive, low ego
• Strong interpersonal, communication, and presentation skills. Ability to prepare and present ad hoc presentations and analyses to senior management
• Proven ability to collaborate with cross-functional business partners and to influence the outcome of strategic decisions

Travel:

• Ability to travel domestically 50-60% of the time to visit customers and attend trade shows, trade association meetings, and ALS-sponsored sales meetings/events

Physical Requirements:

• Position involves sitting long periods, standing, manual dexterity, stooping, bending and minimal lifting

Alliance Team Members Demonstrate DRIVE:

• Dedicated: Follows through on commitments. Strong say/do
• Respectful: Acts with integrity and values diverse perspective
• Innovative: Always looking for a better way; leads change
• Versatile: Adapts quickly to changing circumstances. Demonstrates agility
• Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs

EEO

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

ID

2026-12710

Pos. Type

Full-Time