General Manager - Campground

Colonial Group; Interior (SD); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401K

Property discounts

Job summary

Blue Water seeks a General Manager to provide strategic direction and day-to-day leadership for an upscale campground and RV resort. You will oversee staff, facilities, and amenities while driving guest satisfaction and financial performance.

In this role you will manage budgeting, forecasting, and reporting, collaborate with revenue teams, and ensure compliance with policies. Strong communication and hands-on problem solving are essential.

Qualifications

• Bachelor's degree in business, Hospitality Management, or related field.
• 3–5 years of Tourism or Hospitality leadership experience.
• 3–5 years of RV campground experience required.
• F&B experience preferred; Safe Serve Certified preferred.
• Budgeting, forecasting, and P&L experience required.
• Experience with event planning and execution is a plus.
• Proficiency with computer software, CRM tools, and social media.

Responsibilities

• Provide outstanding leadership to drive and motivate the team and manage staffing and scheduling.
• Lead financial results, budgeting, forecasting, and capital expenditures for the property.
• Ensure exceptional guest service and resolve guest concerns promptly.
• Oversee guest service portals, marketing, and revenue-generation activities with cross-functional teams.
• Champion HR policies, payroll, onboarding/offboarding, and regulatory compliance.

Skills

Leadership

Budgeting

Forecasting

P&L management

Strategic thinking

Staff development

Guest service

Change management

Payroll oversight

Scheduling and staffing

Operational oversight

Education

Bachelor's degree in business or Hospitality Management

Tools

CRM tools

Sales tracking software

Social media

Job description

INTRODUCTION TO ROLE

The General Manager (GM) position is a comprehensive professional role in which the leader will assume full reporting responsibility for an upscale campground and RV Resort. At Blue Water, our property leaders have three main goals: take care of your people, wow your guests, and manage your business. This role will provide direct oversight and strategic direction for all aspects of the operation, including amenities and lodging. This position is best suited for a resourceful and creative individual motivated by employee and guest engagement and by achieving goals.

Benefits eligibility:

• Full-time roles are eligible for Health benefits, 401K, and property discounts

Bonus eligibility:

• Up to 10%

WHO WE ARE LOOKING FOR:

The ideal candidate is an independent self-starter and a strategic thinker who can see the big picture while rolling up their sleeves to manage the day-to-day minutia. The GM must operate effectively in a fast-paced, guest-focused environment and communicate orally and in writing to various audiences. Strong business management acumen is required, including the ability to manage and report on financial results and to utilize multiple systems and technologies proficiently.

As the GM, you will lead and champion all aspects of property assets and resources, including staff, property, buildings, and amenities. You will also provide exceptional guest service and regularly coach property staff on best practices for delivering it. You will act as the face of the property and as a conduit for your goals and objectives for employees and guests.

WHAT YOU'LL DO:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions outlined below.

• Taking Care of Your People:
  • Provide outstanding leadership to drive and motivate the team. This role includes recruitment, interviewing, performance management, reviews, coaching, training, and succession management.Ensure effective staffing and scheduling to achieve appropriate coverage and maximize labor efficiency, including non-traditional workers such as international exchange students (J-1), workcampers, seasonal employees, interns, and others.
  • Oversees time and labor management processes, ensuring accurate tracking of employee hours, compliance with wage and hour laws, and effective scheduling. Implements best practices for labor cost control, monitors attendance patterns, and adjusts staffing levels as needed to optimize operational efficiency and maintain productivity.
  • Actively champions and executes human resource management strategies related to payroll and benefits, onboarding and offboarding requirements, adherence to company policies, employment laws (federal and state), and various other state and federal compliance and regulatory guidelines. Works collaboratively with People Operations Partners to ensure the timely and appropriate execution of human resource matters. Ensures fair and consistent treatment and management of team members.
• Wowing your Guest:
  • Train and motivate team members to deliver an exceptional guest experience. Establish and maintain optimal property conditions, including cleanliness, maintenance, and aesthetic appeal, and hold team members to high-quality standards.
  • Resolve and address guest concerns and complaints, and seek opportunities to engage with guests.
  • Oversee and administer guest service portals, tools, and resources, including guest communication applications, social media, online review platforms, satisfaction surveys, and on-site tools.
  • Works collaboratively with the Revenue Generation team to ensure pricing strategy, promotions, offers, and events meet and exceed profitability goals through effective sales, advertising, marketing, and revenue management strategies.
  • Identifies and solidifies opportunities to enhance the guest experience through local partnerships, event and activity management, and community engagement.
• Manage Your Business:
  • Lead and manage financial results and reporting through effective revenue management, expense and operational controls, forecasting, and labor management. Understands how to flex/flow expenses to align with revenue.
  • Plays a lead role in annual budgeting, forecasting, and financial reporting and actively adheres to all corporate policies, procedures, and guidelines. Identifies variances and inaccuracies and provides corrective measures such as flex/flow methodology.
  • Possesses a comprehensive understanding of ancillary revenue streams, including Food & Beverage, attractions, and ticketed events, ensuring these operations are optimized for maximum profitability. Collaborates effectively with third-party vendors to align operational goals, enhance guest experiences, and drive overall property success.
  • Communicates effectively with corporate operations and support teams to address and resolve property needs. Ensures property operations align and adhere to corporate policies and practices.
  • Lead and direct Capital Expenditures and projects to maintain resort aesthetics and goals
  • Requires the ability to perform all functions and duties on the property. Performs other duties as assigned
  • Reliable and punctual attendance is required; the hospitality industry is a 24/7 operation, and therefore, adjusted and irregular hours will be required.

WHAT YOU BRING:

• A bachelor's degree in business, Hospitality Management, or another related field is preferred
• 3-5 years of Tourism or Hospitality Leadership experience
• 3-5 years of RV Campground experience is required
• Food & Beverage experience (F&B) preferred
• Safe Serve Certified preferred
• Budgeting, Forecasting, and P&L experience are required
• Event planning and execution is a plus
• Effective use of computer software, sales tracking software, CRM tools, and social media
• Prior experience managing payroll and the employee life cycle utilizing an automated system
• Able to adapt quickly and lead others through change
• Ability to manage multiple projects and work assignments.
• Strategic thinker!
• Self-starter and independent worker while collaborating in a team environment
• Competitive nature with a strong desire to win!

WHAT IT TAKES (PHYSICAL REQUIREMENTS):

This role is primarily leadership-focused, and at our resorts, it often includes site walks, inspections, and hands-on problem-solving. Standard physical requirements may include:

• Ability to stand or walk for extended periods
• Ability to lift or carry up to 25–45 pounds occasionally
• The capability to climb stairs and navigate uneven terrain across the resort property
• Ability to move quickly in emergencies
• Requires the physical stamina to work long hours and potentially varied shifts
• Tolerance for indoor and outdoor work environments, including exposure to variable weather
• Capacity to bend, stoop, kneel, or reach as needed