General Manager - ALSD Northern California

Alliance Laundry System; Cornwall (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Alliance Laundry Systems Distribution is seeking a General Manager to lead daily operations across distribution locations, driving sales, service, and installation with a data-driven approach. You will partner on go-to-market strategies and manage budgets to maximize profitability.

The role requires 6+ years leading sales and customer management, with P&L experience, SAP/QuickBooks proficiency, and strong leadership and communication skills.

Qualifications

• Bachelor’s degree in Business or related field preferred.
• At least 6 years of work experience in leading teams, sales, and customer/account management.

Responsibilities

• Drive daily business operations through effective leadership of sales, service, and installation at the distribution location(s).
• Partner with the Commercial Regional GM to design and execute high-impact sales strategies that accelerate revenue growth and market penetration.
• Own financial performance by managing budgets, analyzing P&L statements, and other financial reports to maximize profitability.
• Champion customer satisfaction by monitoring feedback, resolving escalations, and ensuring high-quality customer touchpoints across sales, installation, and service.
• Collaborate with cross-functional teams to streamline processes and drive continuous improvement across distribution location(s).
• Lead all people operations and talent development in partnership with Corporate HR to build a high-performing team.
• Partner with NA Operations to support efficient parts and warehouse functions at the distribution location(s).
• Ensure compliance with legal and safety requirements.

Skills

Sales leadership

P&L management

Forecasting

People management

Cross-functional collaboration

Communication

Education

Bachelor’s degree in Business or related field

Tools

QuickBooks

SAP

Microsoft Office

Job description

Overview

Alliance Laundry Systems Distribution is a full-service commercial and industrial laundry equipment partner with over 110 years of industry experience. We offer comprehensive support services including installation, factory-trained service, genuine parts replacement, site selection, financing, and store design. We exclusively sell trusted brands — Speed Queen®, UniMac®, and Huebsch® — known for durability and reliability.

We serve a wide range of customers, including laundromat owners, Speed Queen franchise operators, and on-premises laundry managers, helping them maximize profits and reduce operating costs.

The General Manager is responsible for driving top-line revenue, improving efficiency, and increasing profits while managing the overall operations of their assigned Direct Distribution location(s). The GM will oversee several elements in the business, including but not limited to people, operating budgets, and selling strategy (launching price promotions, product/profit mix, business segments, overall Go-To-Market Strategies, etc.).

Responsibilities

• Drive daily business operations through effective leadership of sales, service, and installation at the distribution location(s)
• Partner with the Commercial Regional GM to design and execute high-impact sales strategies that accelerate revenue growth and market penetration
• Own financial performance by managing budgets, analyzing P&L statements, and other financial reports to make data-driven decisions that maximize profitability
• Champion customer satisfaction by monitoring feedback, resolving escalations, and holding the team accountable to delivering a high-quality experience at every touchpoint with sales, installation, and service
• Collaborate with cross-functional teams to streamline processes, improve operational workflows, and drive continuous improvement across the distribution location(s)
• Lead all people operations and talent development in partnership with Corporate HR, to create a team of high performers that contribute to the success of the collective distribution team
• Partner with the NA Operations team to support efficient parts and warehouse functions at the distribution location(s)
• Ensure compliance with legal and safety requirements

Qualifications

Education & Experience:

• Bachelor’s degree in Business or related field preferred. Equivalent combination of education, training, and experience will be considered
• At least 6 years of work experience in leading teams, sales, and customer/account management with proven track record of success
  • Hands-on experience managing a P&L to track performance and drive accountability
  • Experience and proven successful track record with sales forecast accuracy
  • Working knowledge of management software programs including QuickBooks and SAP strongly preferred
  • Proficiency leveraging Microsoft Office Suite for reporting and presentations

Skills and Abilities:

• Sales and business acumen – demonstrates understanding of business models and key driversquickly; delegates responsibilities while maintaining organizational control of daily operations and customer service
• Strong diplomacy skills – effectively handles conflict management and business negotiation processes; partners and forms strong working relationships fostering a problem-solving approach
• Leadership skills – demonstrates trust and respect for others, looks for ways to build positive relationships on the work team, communicates expectations and coaches/develops employees for success
• Solid organizational skills – ability to self-manage workload and multiple projects simultaneously while managing and meeting tight deadlines; ability to coach, manage and conduct training of diverse team members and their projects
• Excellent written, verbal, and interpersonal communication skills – communicates effectively and professionally across all levels of the organization and external stakeholders; Confidence in creating and delivering presentations to internal and external customers
• Resilient - able to confidently navigate ambiguity and change
• Strong work ethic - self-starter, demonstrating a proactive approach, self-initiative, and tenacity

Standard and Physical Requirements:

• Position involves sitting for prolonged periods, standing, manual dexterity, stooping, and bending
• Position requires the ability to lift, carry, push, and pull up to 50 lbs. occasionally.For greater weight items assistive devices will be provided
• Must have a valid driver’s license
• Must have a clean Motor Vehicle Record

Alliance Team Members Demonstrate DRIVE:

• Dedicated: Follows through on commitments. Strong say/do
• Respectful: Acts with integrity and values diverse perspective
• Innovative: Always looking for a better way; leads change
• Versatile: Adapts quickly to changing circumstances. Demonstrates agility
• Engaged: Acts like an owner. Wants to create and grow a business which is tightly aligned with market needs

For California, Colorado, and Washington, the compensation range for this role is $120,000 to $160,000 plus eligible for bonus. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location.

EEO

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

ID

2026-13202

Pos. Type

Full-Time