General Manager - Agriculture Equipment Growth & Ops

Sonsray,-Inc.; Yuma (AZ); On-site; USD 110,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental, Vision, Life insurance

401K

Vacation

Uniforms provided

Boot voucher

Volunteer day

Birthday meal

Job summary

Sonsray, the West Coast leader in construction, transportation, and agriculture solutions, seeks a General Manager for its Yuma, AZ location. You will oversee sales, service, parts, and profitability, driving market growth and strong customer relationships in the agricultural equipment sector.

Lead multiple departments, manage budgets and forecasting, and ensure safety compliance while delivering best-in-class service and growth across the dealership.

Qualifications

• Minimum 5 years experience with proven leadership experience managing multiple operational areas within an agricultural, construction, or equipment dealership environment.
• Strong business development and market growth experience with measurable results.
• Demonstrated success recruiting, developing, and leading high-performing teams.
• Solid understanding of financial metrics, forecasting, and P&L management.
• Excellent relationship-building, communication, and customer service skills.
• Strong problem-solving skills and the ability to make confident, data-driven decisions.
• Proficient in standard business applications (Microsoft Office, Google Workspace, CRM systems).
• Must be at least 21 years of age.
• Valid driver’s license required for company driving purposes.
• Willingness to travel to customer sites, industry events, and other store locations as needed.

Responsibilities

• Lead the Parts & Service Managers and Sales Department in a collaborative, high-performance environment.
• Oversee daily store operations, ensuring alignment with company goals, processes, and safety standards.
• Recruit, mentor, and develop employees to support long-term departmental and company success.
• Monitor store performance metrics and implement corrective action plans when necessary.
• Drive business growth by identifying new opportunities and increasing market penetration within the agricultural equipment market.
• Strengthen service and parts operations to enhance customer satisfaction, retention, and operational efficiency.
• Build, support, and grow the new and used equipment sales department to expand overall market share.
• Maintain and grow relationships with key accounts, growers, and agricultural customers through regular visits and engagement.
• Manage full P&L responsibilities for the dealership and drive profitability across all departments.
• Develop and manage budgets, forecasts, and financial performance metrics.
• Review customer receivables and ensure compliance with company accounts receivable and collection policies.
• Maintain positive, professional relationships with internal teams, other store locations, manufacturers, and vendor partners.
• Ensure all company policies, procedures, and safety regulations are followed consistently.
• Comply with all equipment and safety regulations and operate vehicles within prescribed limits.
• Perform other duties as assigned to support dealership goals.

Skills

Leadership

Business development

Customer service

Communication

Problem solving

Travel willingness

Tools

Microsoft Office

Google Workspace

CRM systems

Job description

Sonsray, the West Coast leader in construction, transportation, and agriculture solutions, seeks a General Manager for its Yuma, AZ location. You will oversee sales, service, parts, and profitability, driving market growth and strong customer relationships in the agricultural equipment sector.

Lead multiple departments, manage budgets and forecasting, and ensure safety compliance while delivering best-in-class service and growth across the dealership.