General Manager

PCRK Group; Virginia Beach (VA); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Base salary + commissions

Excellent Medical Plans

Dental & Vision Insurance

Paid Time Off

Comprehensive 401k package

Employee discount

Free massage/skincare services monthly

Job summary

PCRK Group-Massage Envy in Virginia Beach is seeking a General Manager to lead with heart and drive performance. You will oversee operations, develop high-performing teams, and ensure an exceptional client experience.

This role emphasizes people-first leadership, coaching, and delivering results in a fast-paced wellness environment. Competitive compensation includes base pay with commissions and benefits.

Qualifications

• 3+ years of management experience in spa, fitness, retail, or hospitality.
• Strong communication and team-building skills.
• Ability to interpret business metrics to drive decisions.
• Fast-paced environment; organized and proactive.
• Passion for wellness and positive client experience.

Responsibilities

• Lead by example, upholding Massage Envy's core values.
• Coach and mentor the team for success and growth.
• Drive sales, member growth, and service quality metrics.
• Create an exceptional client experience where guests feel seen.
• Oversee scheduling, staffing, inventory, payroll and compliance.
• Foster a high-energy, supportive culture for staff.

Skills

Leadership

Coaching

Sales analytics

Operations management

Communication

Job description

Description

Lead with Heart. Manage with Purpose. Make a Real Impact.

Massage Envy is looking for a driven, people-focused General Manager to lead our Loehmanns Plaza, VA Beach location. If you’re passionate about wellness, love developing high-performing teams, and thrive in a results-driven environment, this is the opportunity for you.

At PCRK Group-Massage Envy, we believe wellness isn't just for our clients- it's for our teams too. As General Manager, you’ll have the chance to create a supportive, empowered workplace where people love to work and clients love to visit.

Why PCRK Group- Massage Envy?

• Be a Wellness Leader: Make a meaningful difference in the lives of both your team and your clients every day.
• Drive Your Career Forward: Access leadership training, development resources, and promotion opportunities.
• People-First Culture: Join a team built on empathy, connection, and a shared mission to help others feel their best.
• Industry Leadership: Be part of the #1 massage and skincare provider in the country.

What You’ll Do as General Manager:

• Lead by example, championing Massage Envy’s core values in every interaction.
• Coach and mentor your team, setting them up for success and encouraging continuous growth.
• Drive performance metrics (sales, member growth, service excellence) to exceed business goals.
• Create an exceptional client experience by ensuring every guest feels seen, heard, and cared for.
• Oversee daily operations including scheduling, staffing, inventory, payroll, and compliance.
• Foster a supportive, high-energy culture where team members feel valued and empowered.

Requirements

Who You Are:

• A proven leader with 3+ years of management experience (spa, fitness, retail, or hospitality experience a plus).
• Passionate about wellness and committed to creating a positive environment for both clients and staff.
• A strong communicator and motivator with a knack for building cohesive, productive teams.
• Skilled at interpreting business metrics and using them to drive smart decisions.
• Organized, proactive, and able to thrive in a fast-paced setting.

Benefits:

• Compensation that includes base salary, generous commissions and bonus opportunities
• Excellent Medical Plans
• Dental & Vision Insurance
• Paid Time Off
• Comprehensive 401k package
• Employee discount on products
• Free massage/skincare services monthly

ROP: $55,000 - $65,000 Annually DOE + Bonus Opportunity

Location: Loehmann's Plaza - 4000 Virginia Beach Blvd Ste 160, Virginia Beach, VA 23452

Ready to Lead with Purpose?

Join a team where your leadership matters. At PCRK Group- Massage Envy, you’ll do more than manage- you’ll inspire, grow, and shape the future of wellness.

Apply today and take the next step in a rewarding career that’s all about helping people feel—and be—their best.

We Believe Our Differences Make Us Better. We're excited to hear from everyone with the skills, experience, and passion to do a great job regardless of race, color, religion, gender, sexual orientation, national origin, genetics, disability, age, or veteran status. In addition, we will provide reasonable accommodations for qualified individuals with disabilities.