General Manager

Crunch Fitness CR Fitness Holdings, LLC; United States; On-site; USD 50,000 - 120,000; Full time

Benefits offered by this job

401K matched

PTO

Free Crunch membership

$1000 Getaway Grant

Discounted training

Education and advancement opportunities

Job summary

Crunch Fitness CR Fitness Holdings, LLC is seeking a General Manager to oversee club operations and drive membership sales. The ideal candidate will possess a strong sales leadership background and a passion for developing high-performing teams. Responsibilities include driving revenue growth, ensuring member satisfaction, and executing daily operations. This position offers a competitive compensation plan with potential earnings up to $140K, including benefits such as a 401K match and continued education opportunities.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Prior fitness management experience required.
• Strong business acumen and ownership mentality.

Responsibilities

• Drive Membership Sales: achieve revenue goals and coach the team.
• Lead, develop & motivate your team: recruit, train, and mentor.
• Execute club operations: oversee daily operations ensuring member satisfaction.
• Performance reporting & KPIs: monitor and drive improvements in metrics.

Skills

Sales leadership

Team development

Operational excellence

Strong communication skills

Business acumen

Job description

Are you interested in another location in the market? Your application will be considered for all clubs and opportunities in the area.

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we’re building a legacy with 95+ locations and 100+ more on the horizon. We’re looking for General Managers driven by sales, team performance, and winning. This role is for the ambitious.

Job Summary

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

• Drive Membership Sales: consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, develop & motivate your team: recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute club operations: oversee all aspects of daily operations to ensure a clean, safe, high-energy environment that exceeds member expectations.
• Member experience: ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance reporting & KPIs: monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with regional leadership: align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community outreach: represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look For

• Proven success in sales leadership and hitting aggressive performance targets.
• A passion for developing high-performing teams and creating a winning culture.
• A competitive mindset with the ability to drive results under pressure.
• Relentless energy, positive attitude, and a lead-by-example work ethic.
• Strong business acumen and ownership mentality.
• Clear, confident, and persuasive communication skills.
• Prior fitness management experience required.

What We Offer

• Performance-driven compensation plan (Salary + Bonus) Earning Potential up to $140K (Avg. $90K).
• 401K matched and PTO.
• $1000 Getaway Grant (GM & PTM only).
• Free Crunch membership + discounted training.
• Continued education and advancement opportunities.
• Chance to be part of one of the most aggressive growth stories in fitness.

Compensation: $50,000 - $120,000 per year.

Equal Employment Opportunity Statement

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.