General Manager

Crunch Fitness CR Fitness Holdings, LLC; Arrowhead (AL); On-site; USD 70,000 - 140,000; Full time

Benefits offered by this job

401K & PTO

Free Crunch membership

Discounted training

Education & advancement

Growth opportunities

Health benefits

Job summary

CR Fitness is seeking a General Manager to lead a club's performance, drive membership sales, and develop a high-energy team. You’ll oversee operations, ensure exceptional member experiences, and deliver strong financial results in a fast-growing environment.

This role rewards sales leadership and ownership mindset with a performance-based compensation plan. Join a company expanding across multiple markets and build your career while shaping every aspect of the club’s success.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Passion for developing high-performing teams and winning culture.
• Clear, confident, persuasive communication and ownership mindset.

Responsibilities

• Drive Membership Sales: achieve and exceed revenue goals by leading from the front.
• Lead, Develop & Motivate Your Team: recruit, train, and mentor staff.
• Execute Club Operations: oversee daily operations for a high-energy environment.
• Member Experience: ensure top-tier service and handle escalations.
• Performance Reporting & KPIs: monitor metrics and implement improvements.
• Collaboration with Regional Leadership: align on growth and compliance.
• Community Outreach: represent the brand locally and drive traffic.

Skills

Sales leadership

Team development

Revenue growth

Performance management

Job description

* Are you interested in another location in the market? Your application will be considered for all clubs and opportunities in the area.*

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs, we’re building a legacy. With 95+ locations and 100+ more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look for

• Proven success in sales leadership and hitting aggressive performance targets
• A passion for developing high-performing teams and creating a winning culture
• A competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior management experience required (fitness industry preferred)

What We Offer

• A performance-driven compensation plan (Salary + Bonus) Earning Potential up to $140K
• 401K and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of one of the most aggressive growth stories in fitness

If you’re ready to lead a team, hit big numbers, and build your future, this is your shot.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.

Compensation: $70,000.00 - $140,000.00 per year

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team.

Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it’s an opportunity to inspire others to reach their fitness goals. Our ‘No Judgments’ philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Our gyms are packed with the latest state-of-the-art cardio and strength training equipment, weight room, full service locker rooms with showers, tanning booths, HydroMassage® bed, and an extensive schedule of Crunch’s signature classes including Zumba®, BodyWeb with TRX®, Yoga Body Sculpt, Belly Butt and Thighs Bootcamp, and more.

Crunch offers comprehensive benefits for eligible employees.

Free Membership

Employee Discount

Paid Time Off

Health Benefits for Full-Time Employees

401K

If you're looking for growth, the opportunity to build a career, and create lifelong friendships - Crunch is the company for you!”