General Manager

Crunch Fitness CR Fitness Holdings, LLC; Lake Worth (TX); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision & Life Insurance

401K and PTO

$1000 Getaway Grant

Free Crunch membership

Discounted training

Continued education opportunities

Free Crunch membership

Discounted training

Education opportunities

Career growth

Job summary

A leading fitness company in Lake Worth is seeking a General Manager to drive sales and team performance. You will oversee daily operations and ensure exceptional member experiences while developing your career in a rapidly growing organization. The ideal candidate has prior management experience and is passionate about building high-impact teams. This role offers competitive compensation, benefits, and career advancement opportunities.

Qualifications

• Proven success in sales leadership and hitting aggressive performance targets.
• Prior management experience required, preferably in the fitness industry.
• Strong business acumen and ownership mentality.

Responsibilities

• Drive Membership Sales and achieve revenue goals.
• Lead and motivate your team to create a performance-driven culture.
• Ensure excellent member experience and handle escalated concerns.
• Monitor performance metrics and drive improvements through action plans.
• Monitor KPIs and performance metrics; create action plans for improvements.
• Coordinate with regional leadership on growth goals, compliance, and strategy.
• Represent the brand locally through partnerships and events to drive traffic.

Skills

Sales leadership

Team development

Business acumen

Communication

Performance under pressure

Business acumen

Job description

General Manager – Lake Worth Club

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At CR Fitness, we're not just opening clubs, we’re building a legacy. With 85+ locations and 100+ on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look For

• Proven success in sales leadership and hitting aggressive performance targets
• A passion for developing high-performing teams and creating a winning culture
• A competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior management experience required (fitness industry preferred)

What We Offer

• A performance-driven compensation plan that rewards revenue growth, retention, and leadership
• Medical, Dental, Vision & Life Insurance
• 401K and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of one of the most aggressive growth stories in fitness

Equal Employment Opportunity: Crunch Fitness CR Fitness Holdings, LLC is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.